The live streaming e-commerce market in Southeast Asia is experiencing rapid growth, projected to reach $19 billion in 2023. Lazada, Shopee, and TikTok Shop each have their unique strengths. Cross-border sellers should deeply understand the market, implement localized operations, improve live streaming quality, strengthen fan interaction, and embrace technological innovation to seize the opportunities in this emerging market.
This article summarizes the HS codes and declaration elements in international freight and import-export customs declaration, analyzing key elements through practical declaration examples. It ensures a correct understanding of the meaning of the declaration elements to avoid conflicts between the declaration content and HS codes.
This article provides a detailed guide for novice sellers with zero experience on opening and operating a Douyin Shop (TikTok Shop). It covers the shop registration process, sourcing products (via Douyin supply chain platform), traffic acquisition (video/live streaming e-commerce, search optimization, Douyin Mall), and shop operation techniques. The goal is to help readers quickly get started and seize the opportunities presented by Douyin e-commerce.
Global Fan Growth Master is a professional social media growth service provider. Since 2018, it has helped over 100,000 users enhance their brand influence on platforms like TikTok and YouTube. Through compliant and secure strategies, along with customized services, it aims to maximize brand growth and commercial value. The Dashu Cross-border platform provides a showcase; users need to independently assess the service quality.
This article delves into six key influencer marketing trends for 2026, including the rise of TikTok, the power of micro-influencers, the enablement of AI, the value of authentic content, the implementation of long-term strategies, and the importance of cultural understanding. Brands should capitalize on these trends by focusing on influencer selection, content co-creation, and cultural sensitivity to succeed in the global competitive landscape.
In TikTok GMV Max advertising, Creative Acceleration speeds up the system's learning of creative conversion value. This helps with the cold start of new creatives and the discovery of high-potential creatives, ultimately improving ad performance. It allows for faster identification of winning creatives and efficient allocation of budget towards the most effective assets, leading to increased GMV and optimized return on ad spend.
ByteDance's all-hands meeting revealed key information: IPO plans are postponed, focusing on three core businesses: TikTok, e-commerce, and Feishu (Lark). The company emphasizes organizational streamlining and values-based assessments. ByteDance will address market challenges by controlling hiring, optimizing structure, and improving efficiency. The stock option price reduction aims to stabilize employee morale. The company is prioritizing profitability and sustainable growth amidst global economic uncertainties and regulatory pressures.
Amazon is cracking down on fake reviews again, suing Extreme Rebate, potentially triggering a new wave of account suspensions. This article analyzes the dangers of fake reviews and, based on financial reports from publicly listed cross-border e-commerce companies, points out the continued negative impact. It also offers Amazon sellers a new way to break the deadlock: embracing TikTok traffic and achieving performance growth through compliant operations and content marketing.
Ocean Engine, Douyin's (TikTok's Chinese version) marketing platform, theoretically supports promotion for personal accounts, but it's often complex and costly. For individual users, consider simpler and more economical options like Dou+'s promotion tools. Choose the most suitable strategy based on your specific circumstances and budget. While Ocean Engine offers extensive features, Dou+ provides a more streamlined approach for individual creators seeking to boost their content's visibility on TikTok.
Shopee's massive layoffs have shaken the industry, highlighting its global contraction strategy. Compared to Europe and the US, the Southeast Asian market attracts many sellers due to its faster logistics, quicker returns, and lower risks. Independent websites and TikTok Shop are emerging as new options, but require careful consideration of one's own characteristics. Cross-border e-commerce businesses need to adjust their strategies promptly to succeed in the competitive landscape.
