Chen Changyin Mahua Expands Global Sales Through Digitalization
Chen Changyin Mahua, a 119-year-old Chongqing time-honored brand, has achieved annual sales equivalent to circling the Earth twice through strategic transformation, digital empowerment, and product innovation. Its success lies in adhering to quality, embracing change, leveraging digital technologies, and building a strong brand culture. This provides valuable lessons for other time-honored enterprises seeking to adapt and thrive in the modern market.









