Port congestion in South China is worsening before the Chinese New Year. Yantian, Nansha, and Shekou ports face a 'race for slots,' with difficult container booking and saturated terminal yards. Overbooking by shipping companies is a major cause. Exporters are advised to plan ahead, pay attention to costs, adjust shipment schedules promptly, proactively coordinate, or consider alternative solutions to cope with the congestion.
This article discusses how a Guangdong-based doors and windows building materials company transformed from relying on traditional exhibitions and B2B platforms to proactive customer acquisition through Panshi's full-funnel marketing solution. The solution includes customized website development, Google SEO optimization, precise Google SEM advertising, and overseas social media management. Ultimately, it achieved reduced customer acquisition costs, increased inquiry proportion from independent channels, and growth in brand search volume, providing a valuable and replicable success story for companies in the same industry.
