Douyin Prioritizes Completion Rate Fan Engagement in Algorithm Update

Douyin Prioritizes Completion Rate Fan Engagement in Algorithm Update

Douyin's algorithm is shifting from focusing on 5-second completion rate to overall completion rate, emphasizing content depth and user engagement. Creators need to enhance content value by using techniques like creating memes, referencing classic elements, and designing emotional arcs to improve completion rates. Simultaneously, achieving precise follower growth involves targeting specific demographics, optimizing account information, and building a high-value follower base for commercial conversion. This requires a shift towards creating engaging, in-depth content that resonates with the target audience and fosters long-term engagement.

Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyu, a leading cross-border e-commerce company in Zhejiang specializing in footwear and apparel, is preparing for its IPO. Despite being ranked first in GMV for footwear and apparel in the North American market, it faces the challenge of a high return rate. The return amount reached 140 million yuan in 2021 and surged to 340 million yuan in the first half of 2022. High return rates are a common issue in the fashion e-commerce industry. Zibuyu needs to effectively reduce its return rate and improve profitability to maintain its leading position in the competitive market.

Customs Exemption Codes Explained: Tax Classification of Import and Export Goods

Customs Exemption Codes Explained: Tax Classification of Import and Export Goods

This article analyzes the classification and importance of customs exemption nature codes. The exemption types include statutory taxation, statutory reduction, and specific exemptions, providing detailed meanings and examples for each category, with special emphasis on the uniqueness of gratuitous aid materials. These codes assist customs in effectively managing and statisticalizing the taxes on import and export goods, thereby promoting the development of international trade.

07/21/2025 Logistics
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Understanding The Differences Between Tax-free Shopping And Direct Import Shopping

Understanding The Differences Between Tax-free Shopping And Direct Import Shopping

This article focuses on the two main models of cross-border e-commerce: bonded shopping and direct purchase imports. The bonded shopping model utilizes bonded warehouses for rapid shipping, while direct purchase imports involve sending goods directly from abroad. Understanding the differences, advantages, and disadvantages of these two methods is crucial for consumers to make informed shopping choices in a rapidly changing market environment.

Customs Duty Exemption Code Explained: A Comprehensive Guide to Tax Reductions

Customs Duty Exemption Code Explained: A Comprehensive Guide to Tax Reductions

This article provides a detailed analysis of the classification and applicability of customs exemption codes. It covers various policies including general taxation, non-repayable aid, and specific regions such as bonded areas, offering a comprehensive understanding of tax management for imported and exported goods. The discussion delves into special policies for imported equipment related to technological upgrades, research projects, and disaster relief donations, aiming to assist enterprises in reducing costs and enhancing market competitiveness.

US Shipping Rates Drop As Supply Outpaces Weak Demand

US Shipping Rates Drop As Supply Outpaces Weak Demand

Freight rates on US routes continue to decline, with the SCFI index falling for three consecutive weeks. The oversupply situation has made companies cautious about shipping, leading to concerns among industry insiders about future rate drops. Despite pressures from the global trade landscape, the market still hopes for a rebound in rates with the arrival of the traditional peak season.

08/04/2025 Logistics
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