traffic acquisition strategy News

Bee Flower Faces Scrutiny Amid Cosmeceutical Debate

Bee & Flower's marketing, capitalizing on the Florasis incident, led to a short-term sales surge but raised concerns about its brand value and long-term strategy. This article analyzes the data performance of the Bee & Flower incident, explores the potential risks of its marketing tactics, and argues that the key for domestic brands to succeed lies in upholding quality, innovating design, crafting compelling brand stories, and prioritizing user experience. It advises against blindly chasing trends and emphasizes the importance of a long-term perspective.

01/07/2026 Logistics Industry Insights

Amazon Sellers Optimize Ad Bidding to Boost Sales

This article provides an in-depth analysis of Amazon advertising bidding strategies, emphasizing that bidding is not the sole determining factor; product, audience, and market must also be considered. It details the three main strategies: dynamic bidding (lower only, raise and lower) and fixed bidding. Based on different objectives and product stages, it offers recommendations for selecting the most suitable bidding strategy to help sellers maximize advertising effectiveness. It highlights the importance of a holistic approach to ad optimization beyond just the bid itself.

01/07/2026 Logistics Industry Insights

Ebay Sellers Gain Visibility with Best Match Ranking Tips

This article delves into eBay's "Best Match" ranking algorithm, revealing key factors influencing product visibility, such as conversion rate, logistics and after-sales service, bad transaction rate, and listing optimization. It provides practical strategies, including product selection, pricing, and keyword strategy, to improve product ranking and boost sales. Furthermore, it recommends several eBay ranking tools to help sellers operate efficiently. The goal is to provide actionable insights for optimizing listings and achieving higher placement in eBay search results, ultimately driving increased sales and profitability.

01/07/2026 Logistics Encyclopedia

Guide to SEO for Independent Websites

This article provides an in-depth analysis of the two core pillars of independent website SEO: On-Page and Off-Page optimization. Starting with fundamental SEO concepts, it elaborates on On-Page techniques such as keywords, content, and website structure. It also covers Off-Page strategies like backlinks, social media, and brand image. Furthermore, the article explores SEO strategy development, new technology applications, and the overall importance of SEO, aiming to provide readers with a comprehensive guide to optimizing their independent websites for search engines.

01/06/2026 Logistics Encyclopedia

Temus Super Bowl Ad Prompts Amazon Sellers to Shift Upscale

Temu's multi-million dollar Super Bowl ad and low-price strategy pose a threat to Amazon sellers. Some sellers are shifting to high average order value (AOV) markets in response. This article analyzes the high AOV product selection model and operational considerations. It also offers advice to Amazon sellers facing the Temu challenge, emphasizing the importance of differentiated competition, enhancing product value, and expanding sales channels. By focusing on unique offerings and customer experience, Amazon sellers can navigate the changing e-commerce landscape and maintain profitability.