Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon sellers need to develop precise advertising strategies based on their stage and product category characteristics. Top sellers focus on market share expansion, mid-tier sellers emphasize new product development and traffic expansion, while bottom sellers should simplify operations and use low-cost traffic acquisition. Category characteristics such as traffic distribution and IDR (Impression Density Ratio) values influence advertising strategy choices and require customized approaches. A tailored strategy is essential for optimal advertising performance on Amazon.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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US Rail Freight Volumes Rebound in Late September

US Rail Freight Volumes Rebound in Late September

The Association of American Railroads reported that U.S. rail carload and intermodal traffic both increased year-over-year in late September. Carload traffic saw a slight increase of 0.9%, while intermodal traffic rose by 1.1%. Increased shipments of nonmetallic minerals, grain, and motor vehicle parts were observed, while coal, petroleum, and metallic ores declined. Year-to-date, both cumulative carload and intermodal volumes have experienced growth, reflecting the resilience and potential recovery of the U.S. economy.

01/21/2026 Logistics
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US Rail Freight Sees Mixed Trends Carloads Drop Container Growth Slows

US Rail Freight Sees Mixed Trends Carloads Drop Container Growth Slows

Data from the Association of American Railroads reveals a divergence in US rail freight: carload traffic is declining year-over-year, primarily due to weak coal demand; container traffic growth is slowing, potentially signaling cooling consumer demand. This analysis examines key factors influencing rail freight volume and explores future opportunities and challenges for the industry. The slowdown in container traffic raises concerns about the overall economic outlook, as it often serves as a leading indicator of consumer spending.

01/29/2026 Logistics
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US Rail Freight Sees Mixed Results Carloads Rise Containers Fall

US Rail Freight Sees Mixed Results Carloads Rise Containers Fall

According to the Association of American Railroads, for the week ending January 21st, US rail carload traffic increased year-over-year, while container traffic decreased. Significant increases were seen in nonmetallic minerals and coal, while chemicals, grain, and forest products declined. North American rail traffic showed a similar trend, with carload growth offset by container decline, resulting in a slight overall volume decrease. This divergence reflects the current complex economic landscape, indicating both challenges and opportunities.

02/04/2026 Logistics
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