Independent Ecommerce Stores Boost Sales With SEO SEM Strategies

Independent Ecommerce Stores Boost Sales With SEO SEM Strategies

This article delves into traffic sources for foreign trade independent websites, focusing on the differences and applications of Google SEO and SEM. It emphasizes the importance of organic and paid traffic, comparing the costs, goals, and effects of SEO and SEM. The article suggests that businesses develop suitable traffic strategies based on their business objectives and market characteristics, prioritizing long-term SEO accumulation complemented by SEM for rapid breakthroughs. Ultimately, the goal is to achieve traffic growth and brand enhancement.

US Rail Freight Sees Mixed Trends Carloads Rise Intermodal Falls

US Rail Freight Sees Mixed Trends Carloads Rise Intermodal Falls

According to the Association of American Railroads, U.S. rail carload traffic increased by 2% for the week ending September 17, with coal, nonmetallic minerals, and motor vehicles leading the gains. Intermodal traffic, however, decreased by 7.3%. Year-to-date, carload traffic is up slightly by 0.3%, while intermodal traffic is down 5.1%. Total North American rail volume also declined year-over-year. These diverging trends are influenced by various factors. Railroad companies need to proactively address challenges and seize opportunities in the future.

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