Ebay Sellers Gain Edge with Proven Marketing Operational Tactics

Ebay Sellers Gain Edge with Proven Marketing Operational Tactics

This article delves into the three main sales models on eBay: auction, fixed price, and mixed mode. It also shares key operational techniques to improve store traffic and conversion rates, such as optimizing image quality and emphasizing feedback management. The aim is to help sellers build successful eBay stores by understanding these models and implementing effective strategies. This includes practical tips on how to attract more buyers, improve product visibility, and ultimately increase sales on the eBay platform.

12/30/2025 Logistics Encyclopedia
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Amazon Launches Video Builder Tool for Sellers

Amazon Launches Video Builder Tool for Sellers

Amazon Video Builder is a free video creation tool designed to help sellers easily create engaging video ads, effectively boosting traffic and conversion rates. It simplifies the video production process by offering a range of pre-designed, customizable templates. Even sellers without professional video editing experience can quickly create high-quality brand promotion videos. This tool empowers sellers to leverage video marketing without significant investment in resources or expertise, ultimately improving their product visibility and sales performance on Amazon.

12/30/2025 Logistics Industry Insights
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Facebooks Organic Reach Boosts Export Business Growth

Facebooks Organic Reach Boosts Export Business Growth

This article delves into how foreign trade companies can leverage Facebook organic traffic for low-cost, high-precision marketing and customer acquisition. It details building an efficient Facebook marketing strategy through precise targeting, high-quality content, and automated operations. The goal is to help companies achieve sales growth in overseas markets by optimizing their Facebook presence and engagement. The article provides practical insights and actionable steps to maximize organic reach and convert potential customers into loyal buyers.

01/27/2026 Logistics Industry Insights
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Baidu SEO Strategy Aims to Boost Business Blog Visibility

Baidu SEO Strategy Aims to Boost Business Blog Visibility

Enterprise blog SEO is a long-term investment, requiring consistent creation of high-quality content integrated with SEO techniques. This article provides a Standard Operating Procedure (SOP) covering keyword research, title and content optimization, link building, technical SEO, and data monitoring. This SOP helps businesses improve their blog's visibility on Baidu search engine, attract more target users, and achieve sustainable growth. Implementing these strategies will enhance organic traffic and establish the blog as a valuable resource within the industry.

01/30/2026 Logistics Encyclopedia
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Tiktok Growth Strategies Skip Original Content Focus on Influencers

Tiktok Growth Strategies Skip Original Content Focus on Influencers

This paper introduces a TikTok e-commerce strategy that relies on an influencer matrix and precise traffic investment to quickly establish a business, without depending on self-made videos. The strategy involves understanding influencer content, building a foundational influencer base, and screening high-quality influencers. It aims to help sellers reduce costs, improve success rates, and continuously harvest advertising benefits. This method is particularly suitable for sellers in the initial stages or those who lack video production skills.

02/02/2026 Logistics Industry Insights
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Crossborder Ecommerce Expands Via Overseas Media

Crossborder Ecommerce Expands Via Overseas Media

For cross-border e-commerce expanding into overseas markets, overseas media distribution is crucial. Selecting the right media distribution service provider, precise targeting, creating high-quality content, and continuously optimizing strategies are key for Chinese brands to succeed in the international market. Effective media outreach ensures brand visibility and credibility, driving traffic and sales. Careful planning and execution of a comprehensive media strategy are essential for establishing a strong brand presence and achieving sustainable growth in the global landscape.

02/03/2026 Logistics Industry Insights
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Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon sellers need to develop precise advertising strategies based on their stage and product category characteristics. Top sellers focus on market share expansion, mid-tier sellers emphasize new product development and traffic expansion, while bottom sellers should simplify operations and use low-cost traffic acquisition. Category characteristics such as traffic distribution and IDR (Impression Density Ratio) values influence advertising strategy choices and require customized approaches. A tailored strategy is essential for optimal advertising performance on Amazon.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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US Rail Freight Volumes Rebound in Late September

US Rail Freight Volumes Rebound in Late September

The Association of American Railroads reported that U.S. rail carload and intermodal traffic both increased year-over-year in late September. Carload traffic saw a slight increase of 0.9%, while intermodal traffic rose by 1.1%. Increased shipments of nonmetallic minerals, grain, and motor vehicle parts were observed, while coal, petroleum, and metallic ores declined. Year-to-date, both cumulative carload and intermodal volumes have experienced growth, reflecting the resilience and potential recovery of the U.S. economy.

01/21/2026 Logistics
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US Rail Freight Sees Mixed Trends Carloads Drop Container Growth Slows

US Rail Freight Sees Mixed Trends Carloads Drop Container Growth Slows

Data from the Association of American Railroads reveals a divergence in US rail freight: carload traffic is declining year-over-year, primarily due to weak coal demand; container traffic growth is slowing, potentially signaling cooling consumer demand. This analysis examines key factors influencing rail freight volume and explores future opportunities and challenges for the industry. The slowdown in container traffic raises concerns about the overall economic outlook, as it often serves as a leading indicator of consumer spending.

01/29/2026 Logistics
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