Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Doortodoor Shipping Transforms Global Trade Logistics

Doortodoor Shipping Transforms Global Trade Logistics

Door-to-door international shipping is transforming global trade as a comprehensive logistics solution. It differs significantly from traditional port-to-port services in service scope, operational processes, cost structure, and applicable scenarios. Its convenience and efficiency make it particularly suitable for cross-border e-commerce sellers and small to medium-sized shippers. The future development of door-to-door services will focus on aspects like intelligent automation, enhanced visibility, and environmental sustainability to meet evolving market demands and promote greener practices within the global supply chain.

02/03/2026 Logistics Encyclopedia
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Google Ads Bidding Strategies A Guide to Optimization

Google Ads Bidding Strategies A Guide to Optimization

This article provides an in-depth analysis of Google Ads bidding mechanisms, highlighting the importance of Ad Rank and detailing various ad types, including Search, Display, Shopping, Video, and App campaigns. It explains manual, automated, and smart bidding strategies, offering optimization tips for keywords, ad copy, landing pages, and audience targeting. Through case studies, the article summarizes practical Google Ads bidding experience, aiming to help businesses improve online visibility and conversion rates. The focus is on understanding how to effectively manage bids for optimal performance and ROI.

02/03/2026 Logistics Industry Insights
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Enterprise Yard Management Systems Boost Supply Chain Efficiency

Enterprise Yard Management Systems Boost Supply Chain Efficiency

The report highlights that often-overlooked yard management is a critical factor impacting enterprise supply chains. Traditional management models have limitations and fail to meet modern supply chain demands. Leading companies are adopting enterprise-level Yard Management Systems (YMS) to achieve operational excellence through standardized processes, centralized management, real-time visibility, and data-driven decision-making. This results in reduced costs, improved service reliability, lowered safety risks, and the achievement of sustainability goals. Effective yard management is now recognized as essential for optimizing the entire supply chain.

01/27/2026 Logistics Industry Insights
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US Maritime Market Key Insights on FMC Licensing

US Maritime Market Key Insights on FMC Licensing

This article provides a detailed analysis of the key steps for non-US companies seeking FMC (Federal Maritime Commission) licensing to enter the US-China shipping market. It covers essential aspects such as obtaining an FMC license, providing financial security, and tariff filing. The article emphasizes the importance of compliant operation within the regulatory framework governing ocean transportation between the US and China. Understanding and adhering to these regulations is crucial for successful and sustainable participation in this significant trade lane.

08/21/2025 Logistics Encyclopedia
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Global Trade Relies on Cargo Insurance Amid Rising Risks

Global Trade Relies on Cargo Insurance Amid Rising Risks

This article provides a comprehensive analysis of cargo insurance under various modes of transportation. It offers detailed guidance for businesses navigating global trade, covering pre-insurance preparation, policy selection, post-loss response, and the preparation of claim documents. Choosing the right cargo insurance is crucial for safeguarding business interests and ensuring stable development. This guide aims to equip businesses with the knowledge needed to effectively mitigate risks associated with international shipping and protect their valuable assets throughout the supply chain.

08/21/2025 Logistics Encyclopedia
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Guide to UN3536 Compliance for Overweight Energy Storage Exports

Guide to UN3536 Compliance for Overweight Energy Storage Exports

This article provides an in-depth analysis of the compliance requirements, operational challenges, and solutions for the sea freight export of overweight energy storage cabinets (UN3536). It focuses on key aspects such as port registration, booking shipping space, and obtaining the Dangerous Goods Packing Certificate. The importance of selecting professional logistics services is emphasized. This guide aims to provide practical guidance for businesses involved in the export of UN3536 energy storage cabinets by sea, ensuring adherence to regulations and smooth transportation.

07/05/2024 Logistics Encyclopedia
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Guide to UN3536 Compliance for Energy Storage Exports

Guide to UN3536 Compliance for Energy Storage Exports

This article focuses on the export transportation of energy storage cabinets, specifically addressing the key operational points for sea freight when dealing with UN3536 classification. It provides professional guidance, from the definition of UN3536 and detailed sea freight process to destination port regulations, to help companies safely and compliantly complete the export of energy storage cabinets. The aim is to ensure businesses navigate the complexities of dangerous goods shipping and adhere to international standards, facilitating a smooth and secure export process.

08/21/2025 Logistics Encyclopedia
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Guide to Resolving Bill of Lading Disputes in Import Customs

Guide to Resolving Bill of Lading Disputes in Import Customs

Discrepancies between the Bill of Lading (B/L) and the actual cargo (quantity, weight, volume) are common in import customs clearance. This article details strategies to address this issue, including verifying data, amending the B/L, and contacting the LCL agent. It also answers frequently asked questions regarding document requirements for exchanging the B/L, LCL charges, and the transportation of goods within bonded zones. This guide aims to improve customs clearance efficiency by providing practical solutions and insights into common challenges.

08/21/2025 Logistics Encyclopedia
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Aeroflot Expands Flight Routes and Enhances Cargo Tracking

Aeroflot Expands Flight Routes and Enhances Cargo Tracking

This article provides a detailed guide to Aeroflot's route inquiry, code identification, and cargo tracking methods. Learn how to query routes via Aeroflot's official website and third-party platforms. Understand the IATA code (SU) and prefix code (555). Track cargo using the official website or third-party platforms. Gain insights into the Moscow Sheremetyevo Airport (SVO) hub information, facilitating efficient international cargo transportation. The guide aims to streamline the process for users seeking information about Aeroflot's services and cargo logistics.

08/21/2025 Airlines
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