Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Adopt Strategic Tactics to Boost Sales

Amazon Sellers Adopt Strategic Tactics to Boost Sales

The key to successfully launching a new product on Amazon lies in mastering the pace. Quickly accumulate historical weight and sales through high-budget advertising, optimize listing details, and employ a strategy of using automatic campaigns to discover keywords, followed by targeted manual campaigns. Avoid common pitfalls such as blindly following trends and neglecting customer service. Adopting a long-term perspective is crucial for achieving success in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Overseas Warehouses Boost Global Ecommerce Efficiency

Overseas Warehouses Boost Global Ecommerce Efficiency

This paper delves into the concept, development history, types, roles, and advantages of overseas warehouses in cross-border e-commerce, while also analyzing the challenges and risks they face. It further examines the core competitiveness of overseas warehouses and forecasts their future development trends towards intelligence, digitalization, globalization, specialization, and ecologicalization. The aim is to provide cross-border e-commerce sellers with a comprehensive and in-depth guide to overseas warehouses.

12/30/2025 Warehousing
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2026 Data Security Summit to Tackle Rising Cyber Threats

2026 Data Security Summit to Tackle Rising Cyber Threats

The World Data Security Summit (WDS) 2026 will be held in Singapore, focusing on data-driven approaches, security primacy, and technology leadership. The summit agenda covers two core areas: data & technology and cybersecurity. Through keynote speeches, panel discussions, and technology demonstrations, the summit will explore the latest technologies, best practices, and future trends. It aims to provide a platform for participants to exchange ideas, collaborate, and jointly address data security challenges.

01/15/2026 Logistics Industry Insights
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Ryder Cuts Texas Jobs Amid Supply Chain Shifts

Ryder Cuts Texas Jobs Amid Supply Chain Shifts

Ryder's layoff of 800+ employees in Texas, stemming from customer Applied Materials' strategic shift, highlights the ongoing trends of supply chain localization, digitalization, diversification, and sustainability. Businesses must proactively adapt to these changes and optimize their supply chain management to remain competitive. It's crucial to monitor macroeconomic and regulatory risks, expand into emerging markets, strengthen technological innovation, deepen customer relationships, and develop sustainable logistics practices to navigate the evolving landscape.

01/16/2026 Logistics
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US Trucking Sector Rebounds in February Freight Data

US Trucking Sector Rebounds in February Freight Data

American Trucking Associations (ATA) data shows continued freight volume growth in February, with contract freight remaining high. Improved inventory cycles and increased infrastructure spending provide new impetus. However, downward pressure persists in real estate and manufacturing. Businesses should focus on market dynamics, optimize operations, expand business, and embrace technology to address challenges and seize opportunities for sustainable development. Monitor market trends, optimize operations, expand business, and leverage technology for sustainable growth.

01/16/2026 Logistics
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Echo Global Logistics Adapts to Postpandemic Supply Chain Shifts

Echo Global Logistics Adapts to Postpandemic Supply Chain Shifts

Hurst emphasized the need for logistics to embrace the 'unplanned' and become data-driven at the SMC3 conference. He analyzed the freight economy, pricing, and technology, advocating for enhanced collaboration to improve efficiency. The speech highlighted the importance of adapting to unforeseen circumstances and leveraging data insights to optimize operations within the evolving freight market. This approach is crucial for navigating current logistics trends and fostering technological innovation in the industry.

01/16/2026 Logistics Industry Insights
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Trucking Market Shows Signs of Recovery Amid Challenges

Trucking Market Shows Signs of Recovery Amid Challenges

The TD Cowen-AFS Freight Index report indicates potential modest recoveries in specific segments despite overall freight market challenges from weak demand and excess capacity. Spot truckload rates increased, parcel pricing adjusted, and LTL freight rates remained elevated. However, ongoing discounting and macroeconomic uncertainties continue to exert pressure on future rate trends. While some positive signs emerge, the market remains sensitive to broader economic conditions and competitive pricing strategies.

01/15/2026 Logistics Industry Insights
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TD Cowen Index Tracks Volatility in Trucking Parcel and LTL Markets

TD Cowen Index Tracks Volatility in Trucking Parcel and LTL Markets

The TD Cowen-AFS Freight Index indicates a weak but optimistic trucking market. The express sector is significantly impacted by pricing strategies. LTL (Less-Than-Truckload) pricing remains stable, but pricing discipline may be loosening. Despite soft demand, there are positive indicators emerging. The index serves as a valuable decision-making resource for participants in the freight market, providing insights into current conditions and potential future trends across various transportation modes.

01/15/2026 Logistics Industry Insights
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US Industrial Real Estate Surges As Supply Dwindles Rents Rise

US Industrial Real Estate Surges As Supply Dwindles Rents Rise

A CBRE report indicates that the US industrial real estate market is experiencing record-low vacancy rates and soaring rents, with demand significantly outpacing supply. This demand is driven by factors like e-commerce and manufacturing reshoring. Material shortages and rising costs introduce uncertainty. Markets like Atlanta and Dallas are performing exceptionally well. The future of industrial real estate will likely be shaped by trends in automation and environmental sustainability.

01/19/2026 Logistics Industry Insights
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