Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
Read More
New HS Code Streamlines Meat Imports Cuts Costs

New HS Code Streamlines Meat Imports Cuts Costs

This paper focuses on the tariff classification of HS code 0102390082 (bull), emphasizing the importance of accurate HS code classification for reducing tariff costs and optimizing the supply chain. Companies should deeply understand the HS code system, accurately describe product information, and consult professionals when necessary to ensure accurate classification, avoid risks, and enhance competitiveness. Accurate HS code classification is crucial for efficient import/export operations and overall supply chain management.

12/30/2025 HS Code Query
Read More
Crossborder Sellers Adapt to Trumps Tariff Threat

Crossborder Sellers Adapt to Trumps Tariff Threat

With US President Trump poised to announce tariff details, cross-border e-commerce sellers face multiple challenges including rising costs, price fluctuations, and market risks. Sellers should closely monitor policy trends, optimize supply chains, adjust product structures, expand into diversified markets, and enhance their bargaining power to actively address the impact of tariffs. Proactive measures are crucial to mitigate potential losses and maintain competitiveness in the evolving global trade landscape.

12/30/2025 Customs Knowledge
Read More
IATA Standards Boost Global Airport Efficiency

IATA Standards Boost Global Airport Efficiency

IATA promotes common standards in the aviation industry to streamline passenger processes, improve efficiency, and reduce costs. Standardized manuals facilitate interoperability, accelerate product launches, and enhance customer satisfaction. By establishing industry-wide benchmarks, IATA contributes to a safer, more efficient, and more customer-centric air travel experience. This standardization also helps airlines and related businesses to operate more smoothly and effectively across the globe, leading to greater profitability and sustainability.

12/30/2025 Logistics Encyclopedia
Read More
Walmart Expands Seller Tools with Biz Mentor Chinese Support

Walmart Expands Seller Tools with Biz Mentor Chinese Support

Walmart launched Biz Mentor and a Chinese version of Seller Center to help Chinese sellers improve performance. Biz Mentor offers personalized recommendations to optimize product sales. The Chinese interface facilitates communication and operations for sellers. Walmart's rapidly growing e-commerce business presents significant opportunities for sellers, making it a potential platform for expanding into overseas markets. These initiatives aim to empower Chinese sellers to succeed on Walmart's marketplace.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Adopt Data Tactics to Improve Ratings

Amazon Sellers Adopt Data Tactics to Improve Ratings

This article delves into how Amazon sellers can effectively maintain listing ratings through meticulous operations and supply chain management, without resorting to prohibited review manipulation. It emphasizes the importance of product quality and provides practical strategies, including postcard review requests, customer complaint handling, and variation management. The article also highlights the significance of data analysis and continuous optimization for sustained rating improvement and positive customer perception on the Amazon platform.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Guide to Avoiding Inventory Splitting Cutting Costs

Amazon Sellers Guide to Avoiding Inventory Splitting Cutting Costs

Amazon's FBA Inventory Placement (Multiple Destination Plan) can lead to inventory splitting and increased upfront shipping costs. This paper analyzes the pros and cons of the plan, providing methods for opting out and other strategies to avoid inventory splitting. These strategies include adjusting shipment quantities, optimizing product dimensions, and selecting partner carriers. The aim is to help sellers reduce logistics costs and improve operational efficiency within the FBA program.

01/04/2026 Logistics
Read More
US Tightens Import Rules on Xinjiang Cotton Impacting Textile Trade

US Tightens Import Rules on Xinjiang Cotton Impacting Textile Trade

Increased scrutiny of Xinjiang cotton products by US Customs presents challenges for cross-border e-commerce sellers. This analysis examines the background and intensity of the review, offering guidance on export compliance, product selection adjustments, and risk mitigation strategies to capitalize on peak season opportunities. The importance of diversifying supply chains, building strong brands, and selecting reliable logistics partners is emphasized to navigate the evolving landscape and maintain business continuity.

01/04/2026 Customs Knowledge
Read More
Amazon Sellers Boost Sales with Advanced Keyword Research

Amazon Sellers Boost Sales with Advanced Keyword Research

This article details how to leverage Helium 10 for precise keyword research on Amazon. It outlines a step-by-step process: identifying benchmark products, expanding the sample scope, and refining the selection to uncover core keywords that drive sales. These keywords are then applied to Listing optimization to enhance product visibility and conversion rates, ultimately boosting sales. The article emphasizes that keyword research is an ongoing optimization process.

01/04/2026 Logistics Encyclopedia
Read More
Temu Coupang OZON Lead Datadriven Ecommerce Growth

Temu Coupang OZON Lead Datadriven Ecommerce Growth

This article analyzes the traffic performance of overseas e-commerce platforms such as Temu, Coupang, and OZON using Similarweb data. Temu shows great potential, Coupang leads in South Korea, and Wildberries dominates Russia. This provides data-driven insights and product selection suggestions for cross-border e-commerce sellers when choosing platforms. The analysis helps sellers understand the competitive landscape and identify opportunities for growth in different international markets.

01/04/2026 Logistics Industry Insights
Read More