The Predicament of Frozen Product Wholesalers Shrinking Space for Survival and Exploration of Solutions

The Predicament of Frozen Product Wholesalers Shrinking Space for Survival and Exploration of Solutions

Secondary wholesalers in the frozen food industry are facing unprecedented market competition, as primary wholesalers, e-commerce platforms, and manufacturers increasingly encroach upon their space. Their traditional roles are being redefined. Despite numerous challenges, some secondary wholesalers are exploring survival strategies through transformation and innovation, especially in rural and remote markets which still hold significant potential.

06/13/2025 Logistics
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Tiktok Launches Trend Discovery Tool for Marketers

Tiktok Launches Trend Discovery Tool for Marketers

TikTok has launched a new Trend Discovery tool within its Creative Center, designed to help marketers identify trending topics, songs, and creators on the platform. The tool allows for searches segmented by industry and country/region, aiding in content creation and influencer marketing. This follows the launch of TikTok Pulse, aimed at enhancing brand visibility. These initiatives collectively enhance TikTok's marketing ecosystem, providing marketers with valuable resources to stay ahead of the curve and optimize their campaigns.

01/04/2026 Logistics Industry Insights
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Tiktok Comment Section Marketing Advanced Strategies Unveiled

Tiktok Comment Section Marketing Advanced Strategies Unveiled

TikTok comment sections offer significant marketing potential. Brands can leverage trending content, initiate interactions, collaborate with creators, incentivize user comments, publish UGC, implement refined management strategies, listen to user feedback, and carefully address negative reviews. By doing so, they can transform the comment section into a powerful brand marketing asset, effectively boosting brand awareness, user engagement, and loyalty. Strategic comment section management is crucial for maximizing TikTok's marketing impact and fostering a thriving community around the brand.

01/06/2026 Logistics Industry Insights
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Ecommerce Sales Surge Posthalloween Ahead of Holidays

Ecommerce Sales Surge Posthalloween Ahead of Holidays

The peak season for cross-border e-commerce is showing signs of recovery, with some sellers experiencing increased sales and order volumes starting in November. Following Halloween, categories like autumn wreaths, wool sheets, electric blankets, insulated cups, and Christmas decorations have seen significant sales growth. Sellers should seize this opportunity by actively stocking up, adjusting strategies, and preparing for the sales peak. Focusing on trending products and optimizing listings will be crucial for maximizing profits during this period.

01/05/2026 Logistics Industry Insights
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Google Reveals Top Search Trends in US and Globally

Google Reveals Top Search Trends in US and Globally

This article reveals Google search trends in the US and globally, based on 19.2 billion keyword data points. It highlights trending keywords, frequently asked questions, and provides search data and SEO metrics for over 200 countries/regions. Utilizing keyword analysis tools, users can delve into niche markets and optimize their content strategies. The data enables informed decision-making for SEO, content creation, and market research, providing valuable insights into user behavior and emerging trends on Google.

01/04/2026 Logistics Encyclopedia
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Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

The report reveals that during Black Friday in Spain, local brands surpassed Amazon in search popularity, with fashion and electronics being the trending categories. Despite high consumer engagement, per capita spending remained relatively rational, and inflation dampened consumer willingness. Businesses should prioritize marketing local brands, accurately grasp demand, and implement flexible pricing strategies to succeed in the Spanish Black Friday market. Understanding the impact of economic factors on consumer behavior is crucial for effective marketing and sales strategies.

12/31/2025 Logistics Industry Insights
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Advanced SEO Strategies Drive Tiktok Growth

Advanced SEO Strategies Drive Tiktok Growth

This article delves into key TikTok SEO strategies, including keyword research, collaboration with UGC creators, and hashtag optimization. It aims to help you increase video visibility, build an engaged TikTok community, and ultimately drive business growth. By focusing on understanding trending keywords and leveraging user-generated content, you can significantly improve your content's reach and impact on the platform. Effective hashtag strategies further amplify your message and connect you with relevant audiences, leading to greater brand awareness and conversions.

12/29/2025 Logistics Industry Insights
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Five Steps to Improve Supply Chain Forecasting Accuracy

Five Steps to Improve Supply Chain Forecasting Accuracy

This paper outlines five key steps to enhance the value of supply chain forecasting: defining clear forecasting objectives and scope, collecting and cleaning data, selecting appropriate forecasting methods, evaluating and optimizing prediction models, and continuously monitoring and adjusting. By following these steps, businesses can build a more accurate and reliable forecasting system, optimize inventory management, reduce operating costs, and improve customer satisfaction. This leads to a more efficient and responsive supply chain.

01/05/2026 Logistics Industry Insights
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Predictive Analytics Boosts Supply Chain Resilience for Peak Demand

Predictive Analytics Boosts Supply Chain Resilience for Peak Demand

Peak season presents significant supply chain challenges, making accurate demand forecasting crucial. Companies should leverage data analysis and market trend insights to optimize inventory, transportation, and collaborate closely with suppliers. Investing in forecasting technologies and building a flexible supply chain are essential for effectively responding to unexpected events, ensuring business continuity, and enhancing competitiveness. Accurate prediction enables proactive planning and resource allocation, mitigating risks associated with increased demand and potential disruptions during peak periods.

01/05/2026 Logistics Industry Insights
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Lumooag Partnership Cuts Aviation Delays with Realtime Data

Lumooag Partnership Cuts Aviation Delays with Realtime Data

Lumo partners with OAG, leveraging real-time flight data and advanced algorithms to provide accurate flight delay predictions for the aviation industry. This empowers businesses and travelers to mitigate risks, reduce losses, and enhance the overall travel experience. Lumo's prediction models have successfully helped numerous companies significantly lower delay costs and improve on-time performance. By providing proactive insights, Lumo aims to optimize operations and improve customer satisfaction within the air travel sector.

01/07/2026 Logistics Industry Insights
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