trending product strategy News

Ecommerce Sellers Face Rising Ocean Freight Costs

This article provides a detailed analysis of the four major components of sea freight charges in cross-border e-commerce: basic transportation fees, port-related charges, surcharges, and customs clearance and delivery fees. By understanding the meaning and influencing factors of each cost, cross-border e-commerce sellers can better control expenses, increase profit margins, and gain a competitive edge in the market. This knowledge empowers sellers to optimize their logistics strategy and make informed decisions regarding shipping options and pricing.

01/15/2026 Logistics Encyclopedia

Virgin Atlantic Shifts Focus to Atlantic Routes Amid Challenges

Virgin Atlantic, known for its innovation, faces challenges in its route network strategy. This analysis examines the frequency and reasons behind Virgin Atlantic's recent route adjustments, highlighting a 'three-year itch' issue on long-haul routes. The article suggests Virgin Atlantic should refocus on its core strength, the North Atlantic market, and learn from British Airways' success in developing new US markets. By concentrating on profitability and strategic partnerships, Virgin Atlantic can overcome its route network challenges and achieve sustainable growth.

01/16/2026 Airlines

Oakland Port Slump Signals Global Trade Slowdown

Oakland Port's cargo volume decreased by 7% year-on-year in September, also showing a downward trend compared to the previous month, reflecting reduced import volumes from retailers and manufacturers. The global economic downturn, inventory strategy adjustments, and geopolitical risks are the main contributing factors. This phenomenon raises concerns about global trade, urging businesses to cautiously navigate market changes. The decline serves as a warning sign, highlighting the need for adaptability in the face of evolving economic conditions and potential disruptions.

01/16/2026 Logistics

Amazon Boosts Inventory Early for Black Friday Demand

In preparation for the Black Friday shopping surge, Amazon advises third-party sellers to stock their FBA network by October 26th, shifting focus from receiving goods to processing orders. This involves adjusting inventory capacity and encouraging the use of storage and distribution services, while waiving the Q4 peak season surcharge for the latter. Despite increased logistics costs, this stocking strategy aims to ensure sufficient inventory and rapid delivery, ultimately benefiting consumers and creating a win-win situation for both Amazon and its sellers.

01/16/2026 Logistics

Douyin Infeed Ads Key Strategies for Success

This article provides an in-depth analysis of the three main forms of TikTok in-feed advertising: native ads, branded hashtag challenges, and top view ads. It offers a comprehensive guide for advertisers, covering the distinctions, placement requirements, and selection techniques for each ad format. The aim is to assist advertisers in choosing the most suitable advertising strategy to achieve optimal advertising results. This guide helps advertisers understand the nuances of each format to maximize their ROI on the TikTok platform.