Livestreamer Cathy Heung Struggles As Viewership Declines

Livestreamer Cathy Heung Struggles As Viewership Declines

He Xiangtai's live streaming e-commerce faced quality concerns, triggering a consumer trust crisis and exposing the drawbacks of the low-price "hook product" model. This incident serves as a warning to the live streaming e-commerce industry that traffic is not a panacea, and product quality and after-sales service are the key to winning consumer trust. Cross-border e-commerce sellers should learn from this, focusing on product quality upgrades and establishing a comprehensive after-sales system to remain competitive.

01/06/2026 Logistics Industry Insights
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Brands Adapt Strategies to Engage Gen Z in Social Commerce

Brands Adapt Strategies to Engage Gen Z in Social Commerce

Gen Z is becoming the driving force behind social commerce, but trust is a key challenge for brands. To succeed, brands should prioritize building strong official websites, carefully select influencer partners, focus on content marketing, protect user privacy, and improve product quality. Furthermore, community building and co-creation with users are crucial to rebuild trust and win over Gen Z consumers in the social commerce landscape. This holistic approach is essential for establishing long-term relationships and brand loyalty among this influential demographic.

01/16/2026 Logistics Industry Insights
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