Guide to Leveraging Google Trends for Marketing Insights

Guide to Leveraging Google Trends for Marketing Insights

This article provides an in-depth analysis of Google Trends' features, explaining how to leverage it for refined marketing. From keyword popularity analysis and competitor discovery to market selection, Google Trends provides data support for marketing decisions. It emphasizes that data analysis tools are only a reference and should be combined with other data sources for comprehensive analysis. Using Google Trends effectively requires understanding its limitations and integrating its insights with broader market research for optimal results.

01/28/2026 Logistics Encyclopedia
Read More
Ozlo Secures 12M to Advance Sleep Tech Innovation

Ozlo Secures 12M to Advance Sleep Tech Innovation

Ozlo acquired Bose's sleep business, upgrading the technology and positioning itself in the mid-to-high-end market to address sleep problems. Following a successful crowdfunding campaign that raised $12 million, Ozlo is expanding globally to build a sleep ecosystem and enhance user engagement. The acquisition and funding will allow Ozlo to further develop its sleep technology, improve user experience with enhanced noise cancellation, and solidify its position in the competitive sleep tech industry. Ultimately, Ozlo aims to provide comprehensive solutions for better sleep and build lasting customer loyalty.

01/28/2026 Logistics Industry Insights
Read More
Guide to Streamlining Ocean Freight Shipping in Europe

Guide to Streamlining Ocean Freight Shipping in Europe

This article provides a detailed explanation of the nine-step process for the latest European sea freight booking. It covers key stages such as contacting a freight forwarder, preparing a cargo manifest, determining freight costs, booking vessel space, preparing shipping documents, arranging loading, sea transport, unloading and customs clearance, and finally, pickup and delivery. It also addresses frequently asked questions regarding booking lead times and freight rates. The aim is to assist businesses and individuals in efficiently and smoothly completing European sea freight bookings, ensuring the safe and timely arrival of goods at their destination.

01/28/2026 Logistics Encyclopedia
Read More
Hiperbaric Expands to Shanghai with Highpressure Food Tech

Hiperbaric Expands to Shanghai with Highpressure Food Tech

Global HPP technology leader Hiperbaric has established an HPP incubator in Shanghai to promote the commercialization of high-pressure processing technology in the Asian food industry. This initiative will provide Asian food companies with product development and technical support, helping them improve product quality, extend shelf life, and meet consumer demand for healthy foods. This will ultimately drive innovation and upgrades across the entire industry. The incubator aims to accelerate the adoption of HPP technology and foster collaboration within the Asian food sector.

01/28/2026 Logistics Industry Insights
Read More
Forward Air Sues to Block Omni Logistics Merger

Forward Air Sues to Block Omni Logistics Merger

Forward Air seeks to terminate its acquisition of Omni Logistics, counter-suing for breach of contract. Omni Logistics is demanding specific performance. The merger is now embroiled in legal disputes, casting uncertainty over its future. Forward Air alleges Omni Logistics misrepresented its financial state before the acquisition. Omni Logistics denies these allegations. The lawsuit could significantly impact the logistics landscape and potentially set a precedent for future M&A deals in the industry. The outcome of the litigation remains to be seen, with both companies preparing for a protracted legal battle.

01/28/2026 Logistics
Read More
Emerge and Kuebix Partner to Boost Freight Efficiency

Emerge and Kuebix Partner to Boost Freight Efficiency

Emerge and Kuebix announced a partnership to integrate Emerge's marketplace into Kuebix's community load matching platform. This collaboration aims to enhance freight efficiency, offering shippers more competitive rates and greater capacity. The partnership simplifies processes, increases transparency, and is expected to positively impact the entire freight logistics industry. By combining their strengths, Emerge and Kuebix are striving to create a more streamlined and efficient shipping experience for all stakeholders involved, ultimately driving innovation and value within the freight transportation sector.

01/28/2026 Logistics
Read More
Weis Markets Adopts Cloud TMS to Streamline Logistics

Weis Markets Adopts Cloud TMS to Streamline Logistics

Weis Markets significantly improved its distribution center operations by adopting Kuebix, a cloud-based TMS. The system optimized inbound compliance, less-than-truckload (LTL) consolidation, and online scheduling. This resulted in a better inbound-outbound balance and fostered improved supplier collaboration. Ultimately, the implementation led to reduced costs and increased revenue for Weis Markets by streamlining their logistics processes and enhancing visibility across their retail supply chain.

01/28/2026 Logistics
Read More
Project44 3GTMS Partner to Digitize LTL Supply Chains

Project44 3GTMS Partner to Digitize LTL Supply Chains

project44 partners with 3GTMS to deliver real-time LTL integration, optimizing rates, execution, and visibility. This collaboration aims to reduce costs and improve efficiency for shippers. By providing enhanced tracking and data insights, the integrated solution empowers businesses to make informed decisions and streamline their less-than-truckload (LTL) operations. The partnership leverages project44's connectivity platform and 3GTMS' transportation management system (TMS) to create a seamless and transparent LTL shipping experience.

01/28/2026 Logistics
Read More
CH Robinson Sells European Logistics Unit to Sennder

CH Robinson Sells European Logistics Unit to Sennder

C.H. Robinson is selling its European road transportation business to sennder, focusing on its core business operations. This strategic adjustment allows C.H. Robinson to streamline its portfolio. For sennder, this acquisition provides a significant expansion opportunity, accelerating its growth and further solidifying its position in the European logistics market. The deal is expected to bolster sennder's digital transformation efforts and enhance its service offerings across the continent. It represents a key move for both companies in a rapidly evolving industry.

01/28/2026 Logistics
Read More
CH Robinson Sells European Truckload Unit to Sennder

CH Robinson Sells European Truckload Unit to Sennder

C.H. Robinson is strategically adjusting its business by selling its European road transport business to sennder. This move aims to sharpen its focus on core strengths and enhance competitiveness in areas like global ocean and air freight, as well as North American truckload and less-than-truckload (LTL) transportation. Aligned with the digital transformation trend, this partnership with sennder seeks to build a new landscape for digital freight, creating greater value for customers. This restructuring offers insights into strategic focus and digital transformation for the entire logistics industry.

01/28/2026 Logistics
Read More