Temus Aggressive US Expansion Fuels Ecommerce Rivalry
Pinduoduo's overseas version, Temu, entered the US market with a low-price strategy, achieving rapid growth by squeezing supplier prices and investing heavily in marketing. However, this "reverse dumping" model faces numerous challenges, including sustainability and trade fairness. Whether Temu can replicate Pinduoduo's success in the US market remains to be seen. Its aggressive pricing and marketing tactics have disrupted the e-commerce landscape, but the long-term viability of this approach is still uncertain.
