Amazon Sellers Use Rufus AI to Boost Sales

Amazon Sellers Use Rufus AI to Boost Sales

Amazon Rufus is reshaping e-commerce. Sellers need to understand its identification logic, optimize listings and advertising strategies, capture scene-related keywords, leverage the Prompts feature, and address historical pricing issues. Proactively adapting to Amazon's transition from 'search e-commerce' to 'intent e-commerce' is crucial. By doing so, sellers can seize opportunities in the Rufus era and tap into free traffic. Mastering Rufus will be key to success and gaining a competitive edge in the evolving Amazon marketplace.

01/21/2026 Logistics Industry Insights
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Escrow Services Boost Security for Crossborder Ecommerce

Escrow Services Boost Security for Crossborder Ecommerce

This article explains the "third-party escrow" mechanism in cross-border e-commerce transactions. This mechanism involves an independent third-party platform holding funds until the buyer confirms receipt of the goods. The funds are then released to the seller, effectively reducing transaction risks and protecting the rights of both buyers and sellers. This ensures the security of cross-border e-commerce transactions by providing a secure and reliable payment process, fostering trust and confidence in the international marketplace.

01/23/2026 International Settlement
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Crossborder Ecommerce Firms Focus on Accurate Delivery Etas

Crossborder Ecommerce Firms Focus on Accurate Delivery Etas

This paper delves into the significance of Estimated Time of Arrival (ETA) in cross-border e-commerce. It elaborates on various factors influencing ETA, including transportation methods, distance, and customs clearance processes. Practical suggestions are offered to assist cross-border sellers in optimizing their logistics management, enhancing customer satisfaction, and ultimately gaining a competitive edge in the market. By understanding and effectively managing ETA, businesses can improve delivery predictability and build stronger customer relationships in the global marketplace.

01/23/2026 Logistics Encyclopedia
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EXW Pricing Crucial for Crossborder Ecommerce Profits

EXW Pricing Crucial for Crossborder Ecommerce Profits

Accurately estimating the EXW price is crucial for profitability in cross-border e-commerce. EXW (Ex Works) means the seller only delivers the goods at their premises. Precise estimation requires considering factors like product cost, packaging fees, and internal transportation costs. Mastering the EXW price allows businesses to take the initiative in cross-border trade and enhance competitiveness. Understanding all associated costs under EXW terms is vital for effective cost control and maximizing profit margins in the global marketplace.

01/23/2026 Logistics Encyclopedia
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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US Air Freight Gains Importance for Ecommerce Under New T86 Rules

US Air Freight Gains Importance for Ecommerce Under New T86 Rules

The adjustment of the T86 policy has placed significant tariff pressure on cross-border e-commerce. Air freight logistics from the United States, known for its speed and safety, has gradually become the preferred solution for sellers to cope with new regulations, helping businesses seek new development opportunities in a complex trade environment.

05/15/2025 Logistics
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