Kenco Expands in North America with Drexel Industries Acquisition

Kenco Expands in North America with Drexel Industries Acquisition

Kenco acquired Drexel I's 3PL business in Canada to expand its Canadian operations and enhance its overall North American logistics capabilities. The acquisition includes Drexel's four warehouses and 100 employees. This will strengthen Kenco's competitiveness in the Canadian market and enable the company to provide customers with a broader and more efficient range of logistics services. The strategic move underscores Kenco's commitment to growth and its dedication to providing comprehensive supply chain solutions across North America.

01/30/2026 Logistics
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Foreign Trade Firms Boost Growth with Customer Acquisition Software

Foreign Trade Firms Boost Growth with Customer Acquisition Software

Against the backdrop of global trade recovery, foreign trade enterprises face challenges in customer acquisition. Traditional methods are inefficient, leading to the emergence of foreign trade customer acquisition software. This paper takes 'Maoxiaoqi' as an example to illustrate the advantages of such software in massive customer acquisition, efficient customer outreach, and customer follow-up process management. It emphasizes that digital transformation is a necessary path for the development of foreign trade companies, enabling them to thrive in the competitive global market.

02/03/2026 Logistics Industry Insights
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ASO and ASA Strategies Boost App Growth and Budget Efficiency

ASO and ASA Strategies Boost App Growth and Budget Efficiency

This article delves into the synergistic relationship between ASO and ASA, explaining how they empower each other to reduce user acquisition costs. It analyzes key factors influencing Customer Acquisition Cost (CAC) and provides actionable budget allocation strategies. The aim is to help developers build an efficient user acquisition blueprint and achieve App growth. By understanding the interplay between organic and paid strategies, developers can optimize their marketing efforts and maximize their return on investment. This analysis provides a practical guide for effective App marketing.

02/03/2026 Logistics Industry Insights
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Guide to Building a Successful Standalone Ecommerce Store

Guide to Building a Successful Standalone Ecommerce Store

This article provides an in-depth analysis of building and operating independent e-commerce websites for cross-border trade. It offers a comprehensive strategy covering target positioning, user experience, multi-channel traffic acquisition, data-driven optimization, and risk management. It emphasizes the importance of refined operations and continuous iteration to help sellers build successful independent website brands. The article offers practical insights and actionable advice for navigating the complexities of cross-border e-commerce and establishing a strong online presence.

01/04/2026 Logistics Encyclopedia
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XPO Logistics Acquires Khne Nagel UK to Expand in Europe

XPO Logistics Acquires Khne Nagel UK to Expand in Europe

XPO acquires K+N's UK contract logistics operations, expanding its presence in the UK market and strengthening its logistics capabilities. This acquisition will also optimize XPO's pan-European network. XPO, having previously demonstrated strong performance, is planning to divest some of its business segments. The K+N acquisition aligns with XPO's strategy to enhance its position in key European markets and provide comprehensive contract logistics solutions.

01/30/2026 Logistics
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8 Effective Techniques for Freight Forwarders to Improve Cargo Acquisition

8 Effective Techniques for Freight Forwarders to Improve Cargo Acquisition

This article summarizes eight key techniques for freight forwarders to enhance cargo acquisition efficiency. These include treating customers sincerely, establishing pricing advantages, consistently focusing on customers, maintaining good customs relationships, improving document capabilities, building strong ties with shipping and insurance companies, and identifying potential clients. Through effective communication and service, freight forwarders can gain a competitive edge in a fierce market.

07/21/2025 Logistics
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B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

This article compares and analyzes the differences between Google Ads and B2B platforms in terms of foreign trade customer acquisition. It points out that Google Ads is more conducive to precise traffic generation and brand building, while B2B platforms face homogeneous competition. The article suggests that foreign trade companies should choose appropriate promotion channels and develop effective marketing strategies based on their own circumstances. Ultimately, a tailored approach considering budget, target audience, and desired outcomes is crucial for successful international lead generation.

12/31/2025 Logistics Industry Insights
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STB Probes BNSF Acquisition Costs in Rail Rate Fairness Review

STB Probes BNSF Acquisition Costs in Rail Rate Fairness Review

The U.S. Surface Transportation Board (STB) held hearings regarding Berkshire Hathaway's acquisition of BNSF Railway, focusing on the impact of the acquisition premium on rail freight rates. Shippers expressed concerns that the premium would be passed on to freight rates, while BNSF argued the impact would be minimal. Experts pointed out that BNSF is the only railroad allowed to value its assets at market prices, which differentiates its cost basis from other companies. The debate centers around whether this unique accounting practice allows BNSF to justify higher rates compared to its peers.

01/22/2026 Logistics Industry Insights
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Temus Super Bowl Ad Strategy Drives Brand Awareness

Temus Super Bowl Ad Strategy Drives Brand Awareness

Temu invested heavily in a Super Bowl ad campaign, leveraging a catchy jingle and omnichannel promotion to rapidly boost brand awareness. This article analyzes Temu's marketing strategy, examining its low-price approach, user acquisition tactics, and brand positioning shift. It also explores the challenges Temu faces in its global expansion, offering insights for emerging brands. The Super Bowl appearance marks a significant step in Temu's efforts to establish itself as a dominant player in the competitive e-commerce landscape, particularly focusing on attracting budget-conscious consumers.

01/06/2026 Logistics Industry Insights
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Fashion and Education Sectors Adopt Costeffective Longtail Keywords

Fashion and Education Sectors Adopt Costeffective Longtail Keywords

This paper delves into the challenges of high internet promotion costs in the fashion and education industries. It proposes a tiered long-tail keyword strategy to reduce costs and improve precision. The article details how to expand core business terms, segment user needs, and cover scenario-based keywords. It emphasizes the crucial role of professional agency operations in keyword mining, tiered layout, and performance optimization. The aim is to help businesses break through promotion bottlenecks and achieve efficient customer acquisition, ultimately leading to cost-effective and targeted marketing campaigns.

01/27/2026 Logistics Industry Insights
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