Potential high-growth categories on Ozon in 2026: Dacha supplies, local health products, small appliances, winter outdoor gear, and stress-relief DIY items. When selecting products, prioritize compliance and avoid common pitfalls. Start with small batch testing to validate market demand. Focus on identifying niche markets with less competition within the broader Russian e-commerce landscape to maximize success on the Ozon platform.
This article analyzes five major reasons for the sharp decline in the number of Ozon platform sellers: compliance storms, increased competition, logistics bottlenecks, policy risks, and exchange rate fluctuations. Despite the challenges, the Ozon market still holds potential. It is recommended that sellers operate in compliance, focus on brand building and refined operations, and manage risks effectively to gain a foothold in the competition.
This paper proposes three core principles for product selection on the Ozon platform in 2026: policy compliance, trend alignment, and multi-site applicability. It focuses on analyzing four potential product categories: healthy living, essential household goods, small appliances, and emotional consumption, providing specific niche recommendations and practical advice. The paper also warns against three common pitfalls in product selection: compliance certification, regional differences, and return risks. Finally, it offers differentiated product selection strategies for sellers at different stages, aiming to facilitate stable growth on the Ozon platform.
The viral success of "Bouncing Red Envelope Box" on TikTok highlights the immense potential of Chinese cultural elements in the US market. This article analyzes the reasons behind the popularity of red envelopes, including the festive atmosphere, low cultural barrier, and influence of the Chinese community. It also proposes recommendations for cross-border e-commerce product selection, product design, and marketing strategies, emphasizing that cultural uniqueness is key to differentiated competitiveness.
Many overseas marketing teams struggle to scale growth despite high ad conversion rates, often due to neglecting the importance of "upper funnel traffic." This article delves into the definition and value of upper funnel traffic, exploring how to effectively leverage it to overcome growth bottlenecks. It provides quantifiable goals and evaluation methods to help overseas teams achieve sustainable and scalable growth. Focusing on attracting and engaging potential customers early in the sales funnel is crucial for long-term success in international markets.
TikTok Shop Malaysia will implement new rules to restrict low-quality product promotion videos. Creators who post more than five 'non-interactive' videos with product links within seven consecutive days will face restrictions on the number of videos with shopping links they can publish for seven days. This measure aims to improve the platform's content quality and encourage creators to produce more creative and engaging content.
This week's cross-border e-commerce intelligence focuses on AI empowerment, lower-tier market opportunities, brand globalization strategies, and logistics supply chain integration. OpenAI's advertising initiatives and Google's AI shopping features indicate AI's deepening application in e-commerce. County-level and Latin American markets are emerging as new growth drivers. Brands like HEFANG Jewelry are accelerating their international expansion. J&T Express and SF Holding's mutual shareholding reflects new trends in the logistics industry. These developments highlight the dynamic landscape of cross-border e-commerce and the key strategies companies are employing to succeed.
Cross-border e-commerce sellers are facing high costs of in-platform traffic and actively seeking off-site traffic generation. However, the effectiveness of off-site promotion is often unstable. This article, through case studies, emphasizes the need for a systematic approach to off-site traffic, precise targeting of users, and comprehensive consideration from strategy and judgment to execution. It aims to help sellers break through growth bottlenecks.
Victory Genesis Ventures is dedicated to providing comprehensive support to innovative project teams seeking to launch businesses in Canada, building an acceleration platform for the Sino-Canadian innovation industry ecosystem. Focusing on the fields of 'innovation' and 'technology,' the company offers one-stop services including commercial project resources, legal consulting, and technical support. It assists companies in establishing themselves in Canada and promotes Sino-Canadian innovation cooperation.
Amazon will adjust its variation review sharing policy starting February 12, 2026. Only variations with minor differences and complete functional consistency can share reviews. Variations with substantial differences will have their reviews forcibly separated. This change aims to enhance review authenticity. In the short term, sellers may face challenges such as reduced reviews and conversion pressure. However, it is expected to benefit the platform's ecosystem in the long run by providing more reliable and accurate product information to customers.
