Symrise Kelloggs Partner for Sustainable Vanilla Sourcing
Symrise partnered with Kellogg's to achieve 100% responsible vanilla sourcing. Through direct sourcing, farmer training, third-party certifications, and long-term partnerships, they ensured a stable vanilla supply while creating positive social and economic impacts for local communities. This practice offers valuable lessons for other industries, highlighting collaboration, localization, technological innovation, and long-term commitment as crucial for achieving sustainability.
