Attention Amazon sellers! Amazon may be refunding erroneous charges from January 10th to 22nd due to a system bug, primarily affecting referral fees and shipping fees. Sellers should log in to Seller Central and check their statements using the 'Date Range Reports' to confirm if a refund has been issued. Seize this opportunity to avoid potential losses by verifying your account and identifying any applicable refunds.
Amazon's review mechanism is undergoing significant changes, with increased weight given to recent reviews and negative reviews, impacting product conversion rates. Sellers need to focus on product quality and service, tighten quality control, improve user experience, strengthen brand building, and operate compliantly. Furthermore, data analysis should be used to optimize products and services to meet the new challenges. This shift emphasizes the importance of genuine product quality and customer satisfaction in driving sales on Amazon.
The World Customs Organization (WCO) actively showcases its contribution to enhancing supply chain efficiency and harmonizing border management in the WTO's Aid for Trade Global Review, emphasizing the importance of trade facilitation. Through its tools, projects, and capacity building programs, the WCO consistently supports its members in simplifying customs procedures, strengthening supply chain security, and promoting global trade facilitation, thus contributing to the prosperity of global trade.
Amazon sellers face dual challenges: compliance and rising sea freight costs. The platform is strictly investigating offline postcard review requests, and gift card rebates are becoming a key risk control area. The Red Sea crisis has led to soaring sea freight prices and delayed shipping schedules. Sellers are advised to adhere to compliance regulations, strengthen risk management, optimize their supply chains, enhance product competitiveness, and consider diversifying their business operations. This will help them navigate the current challenges and maintain profitability.
Amazon's review weighting mechanism has undergone significant adjustments, altering the rules for displaying reviews on the homepage. Recent reviews, the length of the review content, and the buyer account tenure are now key factors influencing review ranking. Sellers need to prioritize recent reviews, encourage detailed reviews, and adopt differentiated operational strategies based on different marketplaces to adapt to the new competitive landscape. This shift requires a proactive approach to review management and tailored strategies for each Amazon region.
SKEO Logistics may suspend US T86 clearance for 90 days, raising concerns among sellers on fully managed platforms. The US is tightening its 'de minimis' exemption policy, increasing compliance requirements. Sellers on these platforms should closely monitor policy changes, strengthen compliance management, optimize logistics solutions, diversify market strategies, and actively communicate with platforms to address potential risks and challenges. This proactive approach will help ensure smooth business operations in the face of evolving regulations and maintain competitiveness in the cross-border e-commerce landscape.
Amazon's adjustment to how reviews are displayed on search result pages may impact the seller ecosystem. The Account Health Assurance (AHA) program has been launched, providing compliant sellers with account security protection. Sellers need to closely monitor platform policy changes and optimize their operational strategies to cope with market competition. Staying informed and proactive is crucial for success on the Amazon platform.
This article delves into often-overlooked key points in Google Ads campaigns, including precisely targeting geographic regions and time slots, improving ad quality score, and carefully selecting keyword match types. By optimizing these aspects, businesses can effectively avoid budget wastage, enhance ad performance, and ultimately achieve their cross-border promotion goals. Focusing on these elements is crucial for maximizing ROI and ensuring efficient ad spend in international markets.
This article provides a step-by-step guide to Amazon advertising, covering campaign creation, ad group setup, bidding strategy selection, precise targeting, and auto-targeting campaign options. It emphasizes that continuous optimization is crucial for improving ad performance and helping sellers create successful ad campaigns. The guide aims to empower sellers to effectively leverage Amazon's advertising platform to drive sales and achieve their business goals through well-structured and optimized campaigns.
This article delves into the four key factors causing zero ad exposure on Amazon: Listing optimization, ad bidding, keyword matching, and product market demand. It provides corresponding optimization strategies to help sellers diagnose problems, improve ad performance, and ultimately achieve sales growth. Focusing on these elements allows for targeted improvements and increased visibility, leading to better ROI on Amazon advertising campaigns. Understanding these factors is crucial for maximizing reach and driving conversions.
