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OZON Search Ads Guide Aims to Boost Ecommerce Sales

This article provides a detailed introduction to the principles and setup process of OZON search advertising, aiming to help new sellers get started quickly and improve product exposure and sales through precise traffic acquisition. It offers clear operating guidelines and practical operational advice to help sellers succeed on the OZON platform. The guide covers essential aspects of campaign creation, keyword selection, and budget management, empowering sellers to optimize their advertising strategies for maximum ROI within the OZON marketplace.

02/12/2026 Logistics Industry Insights

OZON Expands Crossborder Ecommerce Opportunities in Russia

The Russian e-commerce platform OZON is rapidly growing, offering Chinese sellers a new opportunity to enter the CIS market. The OZON cross-border store model provides sellers with a direct sales channel. Key considerations for joining include product selection, logistics, and customer service. By seizing the OZON opportunity, sellers can gain a first-mover advantage in the Russian e-commerce market and achieve business growth. Focus on understanding the local market and adapting strategies for success.

02/12/2026 Logistics Industry Insights

US Import Trends Shift in January Signaling Future Changes

Panjiva's report indicates a stable yet evolving US import landscape in January. Container imports saw a slight decrease, while freight volumes increased. The toy industry performed strongly, but IT products were affected by the chip shortage. Shippers are actively adjusting their logistics networks. Key factors to monitor for future import trend predictions include the Lunar New Year, inflation, geopolitical events, and consumer behavior. These elements will play a crucial role in shaping import patterns in the coming months.

02/12/2026 Logistics

West Coast Ports Hit by Teamster Gains Trucker Disputes

West Coast ports are seeing a rise in labor union influence. Truck driver unions are pushing for changes in port freight through actions and legislation, sparking debate about independent driver rights, safety standards, and shipping costs. Shipping companies need to adapt to this new environment, and shippers may need to adjust their supply chain strategies. The increasing power of labor organizations is reshaping the landscape of port operations and potentially impacting the overall cost and efficiency of freight transportation.

02/12/2026 Logistics Industry Insights

Openais 500B AI Plan Boosts Global Tech Suppliers

OpenAI has launched the $500 billion 'Stargate' project to build an American AI supply chain, creating significant opportunities for domestic companies. Chinese enterprises should strengthen technological innovation, expand overseas markets, and enhance their brand image to seize the wave of AI supply chain restructuring. By participating in the new AI infrastructure construction, they can achieve greater development and compete effectively in the global AI landscape. This initiative presents both challenges and opportunities for international players in the AI sector.