Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Guide to Safe Offplatform Promotion

Amazon Sellers Guide to Safe Offplatform Promotion

This article delves into common violations in Amazon off-site promotion, such as discount stacking, reviews, and rank manipulation. It provides detailed risk avoidance strategies, including diversified campaigns, controlled discount levels, and self-inspection. It emphasizes that Amazon targets violations, not off-site promotion itself, aiming to help sellers safely and effectively use off-site promotion to boost sales. By understanding and mitigating these risks, sellers can leverage external traffic sources without jeopardizing their Amazon accounts.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Boost Growth with Offplatform Marketing Strategies

Ebay Sellers Boost Growth with Offplatform Marketing Strategies

eBay sellers need to master a combination of on-site and off-site marketing strategies and refined operational skills to enhance competitiveness. Off-site marketing includes social media, domain redirection, external links, blogs, search engine advertising, and SEO. Operational skills cover breaking sales limits, reasonable pricing, product selection, and preparing consumables. Simultaneously, it's crucial to avoid risks, operate in compliance, and continuously learn and optimize. Mastering these aspects is key to success in the competitive eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Yahoo Advertising Strategies for Vietnams Growing Market

Yahoo Advertising Strategies for Vietnams Growing Market

This article provides an in-depth analysis of the value of the Yahoo advertising platform in Vietnam, outlining the characteristics of Vietnamese Yahoo users and offering practical advertising strategies. It also introduces how to leverage cross-border e-commerce service platforms to simplify the advertising process, helping businesses successfully enter the Vietnamese market. The article aims to equip businesses with the knowledge and tools needed to effectively utilize Yahoo advertising for their expansion into Vietnam.

01/23/2026 Logistics Encyclopedia
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Furniture Industry Adopts Diversified Sourcing for Resilience

Furniture Industry Adopts Diversified Sourcing for Resilience

Supply chain resilience has gained significant attention in the post-pandemic era. Multi-sourcing strategies in the furniture industry, which aim to reduce reliance on single suppliers, may enhance supply chain stability. Flexport data indicates that some companies are willing to pay a premium for sourcing furniture from Vietnam, or from both China and Vietnam simultaneously. However, whether this trend represents a strategic shift or a temporary expedient remains to be seen and requires further observation.

01/28/2026 Logistics Industry Insights
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Vietnamus Shipping Costs Rise Amid Supply Chain Challenges

Vietnamus Shipping Costs Rise Amid Supply Chain Challenges

This article provides a detailed analysis of the factors influencing sea freight costs from Vietnam to the USA, including cargo type, dimensions/weight, and origin/destination ports. It offers practical methods for estimating these costs. Furthermore, it addresses frequently asked questions regarding shipping times and required documentation, aiming to help readers better understand and plan their international sea freight shipments. The information provided assists in navigating the complexities of Vietnam-US shipping logistics and managing associated expenses effectively.

02/03/2026 Logistics
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Global DTC Marketing Trends and Strategies for 2026

Global DTC Marketing Trends and Strategies for 2026

The "2026 Global DTC Independent Site Marketing Insights Report" reveals emerging trends in global independent site marketing. It highlights the rising cost of traffic, pushing brands to focus on cultivating deeper brand awareness. Western Europe is mature but requires localized operations, North America is influenced by policies, and Southeast Asia is dominated by platform e-commerce. Beauty & personal care and health supplements show strong performance, with content commerce and contextual storytelling being key drivers for growth. This report offers valuable insights for businesses navigating the evolving landscape of DTC independent site marketing.

02/03/2026 Logistics Industry Insights
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Vietnams Manufacturing Boom Amid Trade War Supply Chain Shifts

Vietnams Manufacturing Boom Amid Trade War Supply Chain Shifts

The escalating US-China trade friction puts companies under tariff pressure. This paper analyzes key strategies for dealing with the new September tariffs, explores the opportunities and challenges of 'Made in Vietnam' as an alternative, and reviews the impact of the November 2018 tariff policy. Companies need to respond proactively and adjust flexibly to survive and thrive in the trade war. Diversifying supply chains and exploring alternative manufacturing locations like Vietnam are crucial considerations for mitigating risks and maintaining competitiveness.

01/22/2026 Logistics Industry Insights
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Vietnamus Ocean Freight Costs Surge Amid Rising Demand

Vietnamus Ocean Freight Costs Surge Amid Rising Demand

This article provides a detailed analysis of shipping costs from Vietnam to the USA, covering cost components, influencing factors, and the latest quotes. It compares the advantages and disadvantages of LCL (Less than Container Load) and FCL (Full Container Load) shipping and answers frequently asked questions. A brief overview of air freight costs is also included. The aim is to help businesses and individuals better plan their transportation strategies and reduce costs associated with shipping goods between Vietnam and the United States.

02/02/2026 Logistics
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Odunvis Launches Wuhanho Chi Minh Land Route to Boost Sinovietnamese Trade

Odunvis Launches Wuhanho Chi Minh Land Route to Boost Sinovietnamese Trade

Shanghai Ortonvis International Freight Forwarding Co., Ltd. is actively expanding its road transportation services from Wuhan to Ho Chi Minh City, offering door-to-door delivery from nationwide pickup in China to all regions of Vietnam. They provide DDP solutions, simplifying cross-border transportation processes. With 8 years of industry experience and a commitment to integrity, the company offers efficient and convenient logistics support for China-Vietnam trade, helping businesses reduce costs and improve efficiency. They specialize in streamlining the complexities of international shipping.

03/25/2025 Logistics
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