Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon's marketing policies may be loosening, allowing sellers to send marketing emails more broadly. The USD exchange rate breaking 7 offers a temporary respite for cross-border sellers. Amazon Europe is reminding sellers to participate in the Transparency Program to combat counterfeiting risks during the peak season. Walmart has launched a virtual try-on feature to enhance the shopping experience. Amazon Japan has revised registration rules for food, beverage, and alcohol products. These changes and innovations are impacting the e-commerce landscape for both sellers and consumers.

09/30/2025 Logistics Industry Insights
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Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

This article analyzes the surge in popularity of trading cards on TikTok during the World Cup, revealing new marketing opportunities arising from the fusion of sports events and social media. By examining TikTok user behavior, trending topics, and marketing case studies, it explores how brands can leverage the World Cup hype, utilize experiential marketing, and establish emotional connections with younger users to enhance brand value. The analysis highlights the potential of TikTok as a platform for engaging with sports fans and driving brand awareness during major sporting events.

12/30/2025 Logistics Industry Insights
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Firms Use Free Email for Tiktok Marketing to Cut Costs

Firms Use Free Email for Tiktok Marketing to Cut Costs

This article introduces how to obtain 50 email accounts using the free version of Alibaba Cloud Corporate Email for TikTok account registration, addressing the issues of high registration costs and difficult management associated with Gmail. It details the steps for activating Alibaba Cloud Corporate Email, domain name resolution, modifying the administrator password, generating email accounts, and batch importing email accounts. This provides a low-cost, high-efficiency solution for TikTok matrix operation, enabling users to manage multiple accounts effectively and efficiently.

12/30/2025 Logistics Encyclopedia
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Instagram Launches Group Profiles to Boost Community Engagement

Instagram Launches Group Profiles to Boost Community Engagement

Instagram's new group profile feature presents a fresh opportunity for viral community growth. This article delves into the concept, benefits, and practical implementation of group profiles. It also shares operational techniques for building highly engaged communities. By mastering these strategies, you can effectively leverage Instagram group profiles to achieve brand growth. Learn how to utilize this feature to expand your reach and foster a loyal following within the Instagram ecosystem.

01/04/2026 Logistics Industry Insights
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Dhgate Expands B2B Sales Via Tiktok Social Commerce

Dhgate Expands B2B Sales Via Tiktok Social Commerce

DHGate is actively investing in TikTok Shop, successfully creating a second growth curve through strategies like live streaming commerce, shopping cart ads, and influencer collaborations. The article also shares practical methods for foreign trade enterprises to create viral products on TikTok, including product selection, content creation, and refined operations. These strategies aim to help businesses leverage TikTok's potential for cross-border e-commerce and achieve significant growth in international markets.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Xiaohongshu Algorithm Guide Boosts Content Conversion Rates

Xiaohongshu Algorithm Guide Boosts Content Conversion Rates

This article details the Standard Operating Procedure (SOP) for creating viral notes on Xiaohongshu. It covers key aspects including topic selection strategies, content creation techniques, pre-publication checklist, and post-publication engagement tactics. By following this systematic process, users can create high-converting content, improve note interaction rates, and ultimately achieve traffic growth on the platform. The SOP aims to provide a comprehensive guide for users looking to maximize their impact and reach on Xiaohongshu.

01/04/2026 Logistics Industry Insights
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Chinese Culture Gains Global Popularity on Tiktok

Chinese Culture Gains Global Popularity on Tiktok

TikTok is becoming an important platform for disseminating Chinese culture abroad. Elements such as martial arts, pandas, street fashion, traditional handicrafts, and Chinese cuisine have become viral overseas, showcasing the diverse charm of Chinese culture. Short videos overcome language barriers, allowing the world to better understand China and promoting cultural exchange and recognition. TikTok facilitates the global spread of Chinese traditions and contemporary trends, fostering a greater appreciation for Chinese heritage and innovation.

12/31/2025 Logistics Industry Insights
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Shopify Outlines Three Key Business Models for Success

Shopify Outlines Three Key Business Models for Success

This article delves into three mainstream operational models for Shopify independent stores: dropshipping, niche product, and viral product. It analyzes the advantages and disadvantages of each model, along with the target audience. Furthermore, it provides advanced operational suggestions for independent stores, aiming to help sellers choose the appropriate model, improve their operational level, and achieve the goal of explosive order growth. The article offers practical insights for maximizing success in the competitive e-commerce landscape.

12/29/2025 Logistics Encyclopedia
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