Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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OZON Search Ads Guide Aims to Boost Ecommerce Sales

OZON Search Ads Guide Aims to Boost Ecommerce Sales

This article provides a detailed introduction to the principles and setup process of OZON search advertising, aiming to help new sellers get started quickly and improve product exposure and sales through precise traffic acquisition. It offers clear operating guidelines and practical operational advice to help sellers succeed on the OZON platform. The guide covers essential aspects of campaign creation, keyword selection, and budget management, empowering sellers to optimize their advertising strategies for maximum ROI within the OZON marketplace.

02/12/2026 Logistics Industry Insights
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Tmalls Pet Market FAST Ranking Highlights Double 11 Growth Tactics

Tmalls Pet Market FAST Ranking Highlights Double 11 Growth Tactics

Tmall FMCG and Alibaba Data jointly released the first wave of FAST rankings for the pet industry during the Double 11 shopping festival. It reveals the health of brands' consumer operations across four dimensions: addressable audience, audience relationship, membership size, and member activity. The ranking segments strategic audiences like GenZ and sophisticated mothers, providing brands with precise operational insights. This helps brands make informed decisions and succeed in the competitive pet market. The report aims to guide brands in optimizing their user operations and achieving better performance.

02/11/2026 Logistics Industry Insights
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Staples Canada Streamlines Logistics for Ecommerce Growth

Staples Canada Streamlines Logistics for Ecommerce Growth

Staples Canada successfully modernized its logistics fulfillment by introducing Autonomous Mobile Robot (AMR) technology and optimizing data-driven operational decisions. The company achieved significant improvements in picking efficiency, reduced error rates, enhanced employee experience, and increased order processing capacity. This transformation provides valuable lessons for other businesses looking to optimize their fulfillment operations through automation and data-driven strategies.

02/11/2026 Warehousing
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Ebay Sellers Gain Edge in 2024 Secondhand Market

Ebay Sellers Gain Edge in 2024 Secondhand Market

The eBay used goods market is experiencing explosive growth, presenting opportunities for sellers. This article analyzes the trends in the second-hand market, the advantages of the eBay platform, and provides a guide for sellers to capitalize on this trend. It covers product selection, pricing, product descriptions, customer service, and logistics management. Additionally, it alerts sellers to the potential risks associated with used goods transactions and offers suggestions for mitigation. This growth aligns with increased consumer awareness of sustainability and circular economy principles.

02/11/2026 Logistics Industry Insights
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SHEIN Invests 14B in Global Ecommerce Expansion

SHEIN Invests 14B in Global Ecommerce Expansion

SHEIN has recently invested over 10 billion yuan to accelerate the development of its domestic supply chain, launching the "Explosive Order Plan" to provide traffic support for cross-border merchants, aiding global sales growth. With the backing of its smart supply chain system, SHEIN aims to promote more brands into the international market.

08/04/2025 Logistics
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New Tool Streamlines Crossborder Logistics Cost Calculations

New Tool Streamlines Crossborder Logistics Cost Calculations

This article provides a detailed analysis of the calculation methods for cross-border logistics costs, including the cost structures of international express, postal packages, dedicated line logistics, and overseas warehouses. By understanding the cost structures, businesses can effectively manage transportation costs, enhance international shipping efficiency, and improve profitability.

08/04/2025 Logistics Encyclopedia
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Amazon Tightens Feedback Rules for Crossborder Sellers

Amazon Tightens Feedback Rules for Crossborder Sellers

Amazon will implement new feedback regulations on August 4, 2025, aimed at simplifying the buyer feedback process and lowering the evaluation threshold. Sellers should effectively respond to the new rules by enhancing service quality, guiding customer reviews, and mastering the appeal process to maintain their competitive edge in the market.

07/31/2025 Logistics
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