Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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Zhengzhou Airport to Build Dedicated Cargo Runway and Advance Drone Freight Trials

Zhengzhou Airport to Build Dedicated Cargo Runway and Advance Drone Freight Trials

Zhengzhou Airport plans to add a dedicated freight runway and actively promote testing of short-distance drone logistics to strengthen its position as an international logistics center and drive high-quality local economic development. Despite some achievements, the Zhengzhou Airport Economic Zone faces challenges such as a weak industrial structure and insufficient innovation capacity, necessitating the establishment of a modern industrial system. In the future, the integration of air transport with road and high-speed rail will optimize resource allocation and enhance logistics efficiency.

07/28/2025 Logistics
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Bason Supply Chain Faces Scrutiny Over Crossborder Ecommerce Reliability

Bason Supply Chain Faces Scrutiny Over Crossborder Ecommerce Reliability

Baxun Supply Chain, a logistics company with over a decade of experience, has established a foothold in the South China market through diversified dedicated line services and customized solutions. However, its high compliance risk, weak financial strength, and insufficient service stability pose potential hazards for partners. For cross-border e-commerce sellers seeking long-term, stable cooperation, choosing Baxun Supply Chain requires careful assessment of risk tolerance. The company's vulnerabilities may outweigh its benefits for businesses prioritizing reliability and financial security in their logistics partners.

01/04/2026 Logistics
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US Rail Freight Volume Drops Prompting Business Adjustments

US Rail Freight Volume Drops Prompting Business Adjustments

Recent data indicates a year-over-year decline in U.S. rail freight and intermodal volumes, though performance varies across sectors. Automotive and parts, and nonmetallic minerals, experienced growth. The North American market is generally weak, and cross-border trade faces challenges. Companies should diversify transportation modes, optimize supply chain management, monitor policy changes, and actively embrace technological innovation to identify new growth opportunities. The key is to adapt to the changing landscape and find niche areas for expansion amidst the overall downturn in rail freight volume.

02/11/2026 Logistics
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US Rail Freight Slows As Auto Sector Holds Steady

US Rail Freight Slows As Auto Sector Holds Steady

According to the Association of American Railroads, U.S. rail freight and intermodal traffic declined year-over-year in late August. While motor vehicles and parts transportation saw growth, coal and grain shipments experienced significant drops. Year-to-date rail freight volume shows slight growth, but intermodal remains weak. Analysts attribute this to economic slowdown and structural shifts. Rail companies need to actively transform, and the government should strengthen infrastructure development. This situation highlights the need for adaptation in the face of changing economic conditions and transportation demands.

02/11/2026 Logistics
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LTL Trucking Sector Struggles Amid Falling Demand Higher Costs

LTL Trucking Sector Struggles Amid Falling Demand Higher Costs

The US LTL transportation market faces dual challenges of weak demand and rising costs. ODFL data shows declines in both daily revenue and freight tonnage. While ports maintain smooth operations through investment and data optimization, LTL carriers need to optimize operational efficiency, improve service quality, expand diversified businesses, embrace digital transformation, and strengthen cooperation to cope with market changes and achieve transformation and upgrading. These strategies are crucial for navigating the current economic climate and ensuring long-term sustainability in a competitive freight environment.

01/20/2026 Logistics Industry Insights
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Maritime Industry Adapts to Postpandemic new Normal

Maritime Industry Adapts to Postpandemic new Normal

This paper delves into the challenges and opportunities facing the current maritime industry, focusing on the impact of factors such as weak demand, overcapacity, and policy risks on the market. Through the perspective of the Chief Operating Officer of the South Carolina Ports Authority, it explores how shipping companies and ports can respond to change and embrace the future through excellent service, innovative technologies, and infrastructure development. The analysis highlights strategies for navigating market volatility and ensuring long-term sustainability in the evolving global trade landscape.

02/12/2026 Logistics
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Global Air Cargo Slows Amid Trade Slump Hints at Future Growth

Global Air Cargo Slows Amid Trade Slump Hints at Future Growth

Global air cargo volumes fell 5.6% year-on-year in February 2016, the largest drop in three years. However, considering the impact of Chinese New Year and the US West Coast port congestion last year, year-to-date data shows only a slight decrease in global cargo volumes. Excess capacity and weak global trade continue to put pressure on the industry, with significant divergence in regional market performance. The Middle East saw slower growth, North America benefited from increased imports, and Europe performed moderately.

02/12/2026 Logistics Industry Insights
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US Intermodal Volumes Rebound As Domestic Containers Grow

US Intermodal Volumes Rebound As Domestic Containers Grow

US multimodal freight volume decreased by 4.0% year-over-year in September 2023, although the decline narrowed, with domestic container shipments increasing by 5.0%. Full-year cumulative data still indicates pressure due to economic slowdown, high inventory levels, and increased competition. Experts suggest the market remains weak with a muted peak season. Recommendations for businesses include focusing on the domestic market, optimizing operations, strengthening customer relationships, embracing technological innovation, and seizing opportunities to overcome challenges. The overall market remains soft and requires strategic adjustments.

02/04/2026 Logistics
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European Shipping Rates Ease Amid Red Sea Crisis

European Shipping Rates Ease Amid Red Sea Crisis

The Red Sea crisis initially caused a surge in Europe-bound sea freight rates, but recent data indicates a slowdown. While rerouting extends delivery times, the weak global economy and softened demand have mitigated the crisis's immediate impact on European economies. Cross-border sellers need to monitor port congestion and extreme weather, adjusting strategies accordingly. The crisis underscores the volatility of global shipping and the importance of supply chain resilience for businesses engaged in international trade. Staying informed and adaptable is crucial for navigating these challenges.

02/03/2026 Logistics Industry Insights
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