Weber Raises Prices Amid Soaring Shipping Costs
Weber grills faced a quadruple surge in sea freight costs, forcing multiple price increases. This analysis examines their response strategies, the influencing factors in the sea freight market, and future prospects. It offers insights for other businesses on supply chain risk management, diversification, and digital transformation. Data analytics provides decision support in areas such as freight rate forecasting and supply chain optimization. The case highlights the importance of proactive strategies to mitigate the impact of volatile shipping costs on profitability and competitiveness.