Executives Grapple with SEO Traffic Decline Crisis Strategies

Executives Grapple with SEO Traffic Decline Crisis Strategies

A drop in website SEO traffic is a common challenge for SEO professionals. This guide provides a crisis public relations approach, instructing how to analyze traffic data, identify causes, and develop solutions. It also covers how to clearly explain the issue to management and gain their trust. The content addresses factors such as algorithm updates, technical issues, competitor activities, and market changes, offering corresponding strategies to stabilize the situation and revitalize traffic. Effectively manage SEO traffic decline and regain lost ground.

01/04/2026 Logistics Industry Insights
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Amazon Allows Sellers to Redirect Traffic As Antitrust Pressure Grows

Amazon Allows Sellers to Redirect Traffic As Antitrust Pressure Grows

Amazon's decision to allow sellers to drive traffic to their independent websites has sparked industry discussion. This move may be a response to antitrust pressure and a competitive maneuver against the independent website ecosystem. Sellers should adopt a rational approach, tailoring strategies to their specific circumstances. It's crucial to seize new opportunities arising from the competitive and cooperative relationship between Amazon and independent websites, while avoiding blind adherence to trends. This shift necessitates a careful evaluation of benefits and risks for each business.

01/04/2026 Logistics Industry Insights
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Atome Exits China Raising BNPL Concerns in Southeast Asia

Atome Exits China Raising BNPL Concerns in Southeast Asia

Southeast Asian BNPL platform Atome is suspected of exiting the Chinese market, primarily due to underperforming business volume. Despite partnerships with multiple service providers, the independent website model faced challenges in Southeast Asia, and high commissions deterred some sellers. This incident highlights the differences between the Southeast Asian market and those in Europe and the US. Companies need to carefully assess market risks and adjust their strategies accordingly. The case of Atome serves as a cautionary tale for businesses expanding into the region.

01/04/2026 Logistics Industry Insights
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Guide to Advertising on South Koreas Danawa Price Comparison Site

Guide to Advertising on South Koreas Danawa Price Comparison Site

This article provides an in-depth analysis of Danawa's advertising strategies, a leading price comparison website in South Korea. It focuses on the operation mechanism, display formats, logical rules, and advantages of its advertising center, AD SMART. Furthermore, combined with practical suggestions, this paper offers e-commerce sellers a comprehensive guide to Danawa advertising. It aims to help them precisely reach their target audience in South Korea, increase brand awareness, and boost sales. This guide offers valuable insights for effective advertising on Danawa.

01/04/2026 Logistics Industry Insights
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Key Domain Tips for Ecommerce Growth

Key Domain Tips for Ecommerce Growth

This article delves into key aspects of independent website domain registration, including selecting overseas providers, using overseas email, checking domain history, avoiding infringement risks, screening for spam backlinks, and timely renewal. It also provides multiple protection suggestions to prevent domain theft, such as setting complex passwords, prioritizing email security, and enabling mobile verification. The aim is to help cross-border e-commerce sellers avoid potential pitfalls in domain registration and lay a solid foundation for the success of their independent websites.

01/04/2026 Logistics Encyclopedia
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Global Trade Firms Urged to Build Independent Ecommerce Sites

Global Trade Firms Urged to Build Independent Ecommerce Sites

An independent foreign trade website is crucial for businesses to build international brands, expand into overseas markets, accumulate customer resources, hedge risks, and overcome platform limitations. Owning an independent brand image, all-channel promotion, and a private traffic pool effectively addresses platform rule changes and competitive pressures. It's a strategic choice for foreign trade companies to achieve sustainable development, providing greater control and flexibility in their international operations and allowing for a more direct relationship with their global customer base.

12/30/2025 Logistics Industry Insights
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Guide to Boosting SEO With Internal Linking for Websites

Guide to Boosting SEO With Internal Linking for Websites

This article provides an in-depth analysis of the importance and practical methods of internal link optimization for independent websites. From the definition and function of internal links to specific operations, it details how to build efficient internal links through sitemaps, navigation, anchor text, and more, to improve user experience and search engine rankings. It also covers other key factors of on-page SEO to help you build a more competitive independent website. This includes strategies for improving site architecture and content relevance.

12/30/2025 Logistics Encyclopedia
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Ebay Expands Global Sales Opportunities for Sellers

Ebay Expands Global Sales Opportunities for Sellers

This article details the conditions and processes for setting up global sales on eBay. Sellers need to meet requirements such as account reputation, feedback score, and transaction history, and correctly configure international shipping, shipping costs, and payment methods. It also highlights the differences between managed payments and non-managed payments, international website exposure, and cross-border transaction fees. This guide aims to help sellers successfully expand into the global market by providing practical advice and insights into navigating eBay's international selling features.

12/30/2025 Logistics Encyclopedia
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Bytedance Struggles to Rival Shein with Fastfashion Venture Ifyooou

Bytedance Struggles to Rival Shein with Fastfashion Venture Ifyooou

ByteDance is re-entering the fast fashion arena with IfYooou, a new independent website targeting the European market and challenging SHEIN with a low-price strategy. After the brief existence of DMONSTUDIO, can IfYooou learn from past mistakes and establish a foothold in the highly competitive fast fashion landscape? ByteDance's renewed involvement raises questions about the potential transformations it may bring to the industry. Will IfYooou succeed where DMONSTUDIO failed, and how will its presence impact the dominance of existing players?

12/30/2025 Logistics Industry Insights
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Saudi Arabias Social Media Ad Challenges Demand Caution

Saudi Arabias Social Media Ad Challenges Demand Caution

Saudi Arabia is cracking down on non-compliant social media advertisers, requiring independent website sellers to be vigilant. Saudi e-commerce advertising is strictly regulated, prohibiting false advertising and the use of unauthorized trademarks. All advertisements must be clearly labeled. Furthermore, influencers need licenses to promote products. Sellers should understand local regulations, standardize advertising practices, and avoid hefty fines. Non-compliance can result in significant penalties. Therefore, careful attention to advertising guidelines is crucial for success in the Saudi Arabian e-commerce market.

12/30/2025 Logistics Industry Insights
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