Shopee Leads Indonesias Ecommerce Amid Fair Competition Concerns
A recent IPSOS study reveals Shopee's dominance in the Indonesian e-commerce market, leading in both profit and sales. A significant 82% of Indonesian sellers prefer Shopee as their primary sales platform. However, its exclusive partnership with J&T Express has raised concerns about potential monopolistic practices, bringing fair competition into the industry spotlight. While pursuing profit growth, e-commerce platforms must also prioritize a fair and competitive market environment in Indonesia.
