"wildberries"

Wildberries Raises Fees for Crossborder Sellers

Wildberries has increased the return fee for undelivered orders to 200 rubles and raised the security deposit for new sellers to 30,000 rubles. This aims to improve delivery efficiency and reduce fraud. Cross-border sellers need to optimize product listings, enhance customer service, improve logistics and delivery, and plan their finances to comply with the new regulations. These changes require careful consideration and adaptation by sellers operating on the Wildberries platform to maintain profitability and competitiveness.

11/03/2025 Logistics

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Wildberries Expands Crossborder Logistics for Sellers

This article addresses frequently asked questions regarding DPX first-mile logistics for the Wildberries cross-border e-commerce platform. It covers topics such as handling negative reviews, compensation for order rejections, order cancellation functionality, addressing logistics delays, warehouse selection, return processes, and order tracking. The aim is to help sellers efficiently resolve logistics challenges and improve operational efficiency. This guide provides practical solutions and insights to navigate the complexities of Wildberries logistics and optimize performance.

01/15/2026 Logistics

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Wildberries Expands Seller Opportunities in Eastern Europe

Wildberries is a leading e-commerce platform in Russia and Eastern Europe, boasting a vast user base and a well-developed logistics network. The platform is actively attracting Chinese sellers, presenting a golden opportunity for Chinese businesses to enter the Russian market. This article details the advantages of Wildberries, its onboarding requirements, and how to seize the opportunity to tap into the Eastern European market. It serves as a guide for Chinese sellers looking to leverage Wildberries' platform for growth and expansion.

11/03/2025 Logistics Encyclopedia

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Wildberries Tightens Seller Rules on Brand Protection

New Wildberries platform regulations took effect in December, focusing on upgrades in brand protection, trademark guidelines, and cross-border sales restrictions. Sellers should proactively respond by completing brand registration, developing a unique brand identity, and strictly adhering to the prohibited items list. This will enable them to seize new opportunities and achieve sustainable growth on the platform.

01/26/2026 Customs Knowledge

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Wildberries Expands Free Delivery to Attract Russian Shoppers

Russian e-commerce giant Wildberries has launched a summer promotion offering free home delivery to new and long-inactive users, aiming to attract new customers and improve service experience. Previously, Wildberries has implemented several logistics innovations, such as 24-hour free delivery and free home delivery for oversized items. This initiative is expected to enhance its competitiveness in the Russian e-commerce market.

11/03/2025 Logistics

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Wildberries Lowers Fees to Expand Social Commerce Reach

Russian e-commerce giant Wildberries is reducing commissions for some sellers on its Wibes platform, with a maximum decrease of 1%, to accelerate its social commerce strategy. Wibes, which supports short-video marketing and is deeply integrated with the main Wildberries site, boasts over 170,000 daily active users. This move aims to lower seller costs, encourage content creation, and boost platform engagement. By incentivizing participation and reducing financial burdens, Wildberries hopes to foster a more vibrant and interactive shopping experience on Wibes.

01/26/2026 Logistics Industry Insights

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Wildberries Revises Listing Rules Guides Sellers on Adaptation

Wildberries will adjust the product detail page rating rules starting April 30th, focusing on the quality of product information, which directly impacts search ranking. Sellers need to self-check and optimize product information, leverage the advantages of the local supply chain, and improve product quality and logistics timeliness to adapt to the new rules and enhance competitiveness. This change emphasizes accurate and complete product descriptions, high-quality images, and reliable delivery, forcing sellers to prioritize these aspects to maintain visibility and sales on the platform.

01/27/2026 Logistics Industry Insights

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Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China will host an anniversary live stream on December 30th, unveiling its platform strategy for 2026. The event will share growth experiences from sellers achieving hundreds of millions in revenue, provide answers to compliance and logistics questions, and introduce progress on localization services. The aim is to empower Chinese sellers to seize opportunities and achieve business growth on the Wildberries platform. This event will offer valuable insights and practical solutions for navigating the cross-border e-commerce landscape with Wildberries.

01/15/2026 Logistics Industry Insights

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Russian Ecommerce Firms Wildberries Ozon Enter Global Top 10

Russian e-commerce platforms Wildberries and Ozon rank among the top ten most visited globally, indicating the significant potential of the Russian e-commerce market. Wildberries is entering the Chinese market, while Ozon is taking various measures to promote growth, creating new opportunities for Chinese sellers. Understanding the characteristics of the Russian market, optimizing products, and providing high-quality service are key to success. This presents a valuable avenue for expansion and increased sales for businesses willing to adapt to the local nuances.

12/29/2025 Logistics Industry Insights

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Guide to Navigating Crossborder Logistics for Wildberries in Russia

Wildberries (WB), a rapidly growing Russian e-commerce platform, is a crucial channel for cross-border e-commerce sellers entering the Russian market. This article focuses on cross-border logistics for the WB platform, emphasizing the importance of selecting the right logistics solutions to reduce costs and improve delivery times. This helps sellers succeed in the competitive Russian e-commerce market. Choosing optimal logistics is vital for managing expenses and ensuring timely delivery, ultimately contributing to a seller's success in the dynamic Russian online retail landscape.

01/22/2026 Logistics

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