Meta China Director to Discuss Reels Global Strategy

Meta China Director to Discuss Reels Global Strategy

On September 5th, VZOO held a live broadcast featuring a Meta Greater China Director, who shared an overseas growth framework and Reels sales boosting techniques. Focusing on categories like 3C, apparel, and home goods, the session addressed challenges such as low marketing automation efficiency and poor Reels ad conversion rates. The aim was to empower brands to achieve sustainable growth in overseas markets by providing actionable strategies and insights for optimizing their marketing efforts and leveraging the power of Reels advertising.

02/03/2026 Logistics Industry Insights
Read More
Wells Fargo Supply Chains Strengthen Despite 2025 Tariffs

Wells Fargo Supply Chains Strengthen Despite 2025 Tariffs

Wells Fargo's 2025 supply chain report highlights the resilience of US consumers, which supports supply chain stability despite tariff uncertainties and cautious retail sentiment. The report emphasizes the importance of supply chain finance and explores the application of technology in improving supply chain efficiency. It provides valuable insights for businesses navigating these challenges. The consumer's continued spending power is a key factor in maintaining a relatively stable flow of goods, even with potential disruptions from trade policies and retailer concerns.

02/04/2026 Logistics Industry Insights
Read More
Women Drive Resilient Supply Chain Growth

Women Drive Resilient Supply Chain Growth

This article focuses on the power of women in the logistics sector, exploring how to build a more equitable and resilient supply chain. It analyzes the importance of female leadership in supply chain management and how to attract, retain, and develop female talent in the logistics industry through continuous education, talent cultivation, and cultural development. By empowering women, we can achieve a more robust and resilient supply chain. This includes fostering inclusive environments and addressing systemic barriers that hinder women's advancement.

02/04/2026 Logistics
Read More
Google Ads Smart Campaigns Boost Business Conversions

Google Ads Smart Campaigns Boost Business Conversions

This article analyzes Google Ads Smart Campaigns, focusing on the "Maximize Conversions" strategy. It introduces its setup process, suitable scenarios, optimization tips, and future development trends. The aim is to help advertisers improve conversion efficiency by leveraging the power of Google's automated bidding and targeting. Understanding these aspects can lead to better campaign performance and a higher return on ad spend. This overview provides a practical guide for effectively utilizing Smart Campaigns to achieve maximum conversion rates within Google Ads.

02/03/2026 Logistics Industry Insights
Read More
Shipping Dry Cell Batteries to Spain Logistics and Compliance Guide

Shipping Dry Cell Batteries to Spain Logistics and Compliance Guide

This article provides a comprehensive guide to air freighting dry cell batteries to Spain. It covers optimal logistics channels (Correos Spain, DHL, UPS, FedEx, TNT), compliance essentials (battery type, packaging, weight limits, labeling), and Spanish charger specifications (voltage, frequency, plug types). The aim is to help readers safely and efficiently ship dry cell batteries to Spain while ensuring device power compatibility. This includes understanding regulations for successful delivery and avoiding potential delays or confiscations related to battery transportation and charger usage.

02/03/2026 Logistics
Read More
Prologis US Interior Secretary Address Energys Role in AI and Supply Chains

Prologis US Interior Secretary Address Energys Role in AI and Supply Chains

Prologis discussed the importance of energy to supply chains and AI with the US Secretary of the Interior, emphasizing energy security. They explored energy solutions including data centers and suggested locating AI factories near energy sources. The conversation highlighted the critical role of reliable and secure energy in supporting the growth and resilience of both supply chains and the rapidly expanding field of artificial intelligence. The need for innovative energy solutions to power these sectors was also a key focus.

02/04/2026 Logistics Industry Insights
Read More
US Manufacturing Growth Slows As Sector Performance Diverges ISM

US Manufacturing Growth Slows As Sector Performance Diverges ISM

The ISM Manufacturing PMI for October, while above the 50 mark, indicates a slowing growth rate and significant industry divergence. Weaker new orders, cautious inventory management, and declining prices suggest the manufacturing sector is entering a period of adjustment. Businesses express concerns about a potential recession. Experts interpret the balanced power between buyers and sellers as a sign that the manufacturing industry faces both challenges and opportunities. Overall, the report points towards a period of transition and uncertainty for the manufacturing sector.

02/03/2026 Logistics Industry Insights
Read More
LTL Carriers Compete for Yellow Corps Assets As XPO Estes Saia Expand

LTL Carriers Compete for Yellow Corps Assets As XPO Estes Saia Expand

Yellow's bankruptcy has triggered a significant shift in the LTL transportation industry. XPO has invested heavily, acquiring 28 terminals, followed by Estes and Saia. ODFL's inactivity is noteworthy. With hopes of Yellow's revival dashed, asset liquidation continues. This accelerates the industry reshuffle, presenting both opportunities and challenges. The bankruptcy has created a power vacuum, and companies are vying for market share and assets left behind by Yellow. This period of transition will likely reshape the competitive landscape of the LTL sector.

02/04/2026 Logistics
Read More
Directtoconsumer Brands Turn to Affiliate Programs Amid Rising Ad Costs

Directtoconsumer Brands Turn to Affiliate Programs Amid Rising Ad Costs

This article delves into how DTC brands can build a sustainable growth engine through affiliate marketing. It emphasizes that affiliate marketing should be viewed as an ongoing, year-round business line, not just a short-term fix. Through a detailed four-stage annual SOP, underlying principles, and case study analysis, the article provides a practical guide for brands to implement affiliate marketing effectively. This helps brands move away from expensive advertising and achieve long-term growth by leveraging the power of partnerships.

02/05/2026 Logistics Industry Insights
Read More
Foshan Furniture Factory Boosts Exports Via Digital Marketing

Foshan Furniture Factory Boosts Exports Via Digital Marketing

An office furniture factory in Foshan, Guangdong, successfully transformed to independent overseas customer acquisition through a customized digital marketing solution by Panshi Going Global. Within a year, it generated hundreds of thousands of dollars in new overseas orders and doubled accurate inquiries. This solution, centered around an independent website, integrates SEO, SEM, and social media, providing a new model for digital transformation for foreign trade enterprises. It demonstrates the power of a holistic digital approach in boosting international sales and brand visibility.

02/05/2026 Logistics Industry Insights
Read More