Exploration of the Logistics Giants’ Transformation: The Rise of the Franchising Model

Exploration of the Logistics Giants’ Transformation: The Rise of the Franchising Model

In recent years, domestic logistics giants have been exploring franchising models. Tian Di Hua Yu, Deppon Logistics, and Jiajilogistics have launched new strategies to expand their markets. Tian Di Hua Yu plans to open 3,000 new stores in the next three years, Deppon has initiated a partnership program, and Jiajilogistics is conducting franchise recruitment. These innovative models not only provide opportunities for entrepreneurs but also drive the logistics industry toward greater efficiency and closer alignment with market needs.

07/21/2025 Logistics Industry Insights
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Ebay Expands Video Uploads for All Sellers to Drive Sales

Ebay Expands Video Uploads for All Sellers to Drive Sales

eBay has fully launched its store video feature, allowing all sellers to upload videos showcasing products and brand stories, aiming to improve user engagement and sales. Sellers can easily upload videos through Seller Hub, paying attention to video format, content, and cover image. Data-driven video marketing strategies are crucial; sellers should continuously optimize video content and marketing tactics based on data analysis results. This allows for a more effective and targeted approach to video marketing on the eBay platform.

12/31/2025 Logistics Industry Insights
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An Indepth Analysis of Legal Rules for Ocean Bills of Lading Core Content and Carrier Liability of the Hague Convention

An Indepth Analysis of Legal Rules for Ocean Bills of Lading Core Content and Carrier Liability of the Hague Convention

This article analyzes the International Convention on Certain Rules Relating to Bills of Lading (Hague Rules), focusing on the liability of carriers and its legal consequences. By interpreting the provisions, it clarifies the responsibilities of carriers and the exemptions from liability, providing clear guidance for the legal relationships related to maritime cargo transportation.

07/24/2025 Logistics Encyclopedia
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Customs Classification of Cutting Tools

Customs Classification of Cutting Tools

This article analyzes the customs classification of edged cutting tools and their blades. Based on the Import and Export Tariff, it provides a detailed classification of tools under tariff heading 82.11, including complete sets, fixed knives, and non-fixed knives. The definitions and examples of various cutting tools are clarified, helping businesses better understand and handle customs affairs in international trade.

07/21/2025 Logistics Encyclopedia
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Overview of Port Louis, Mauritius

Overview of Port Louis, Mauritius

Port Louis is the largest commercial and free port in Mauritius, located in the South Indian Ocean with significant geographical importance. The port is primarily used for bulk cargo, general goods, container shipping, and oil handling, featuring multiple berths and moorings to support diverse maritime trade.

07/18/2025 Logistics Encyclopedia
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Comprehensive Analysis of Shipping Surcharges

Comprehensive Analysis of Shipping Surcharges

This article explores various surcharges in the shipping process, including fuel surcharges and currency depreciation surcharges. These additional fees vary based on market conditions, port status, and cargo characteristics. Understanding their definitions and background aids in optimizing shipping costs and decision-making.

07/18/2025 Logistics Encyclopedia
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Guide to Authentic KOL Data for Effective Brand Campaigns

Guide to Authentic KOL Data for Effective Brand Campaigns

This paper delves into the strategies and techniques of Xiaohongshu KOL marketing. It focuses on how to effectively identify the true value of KOLs through data analysis, third-party platform evaluation, and content tone matching. The aim is to avoid potential pitfalls and achieve efficient brand seeding on the Xiaohongshu platform, ultimately enhancing marketing effectiveness. The study emphasizes leveraging data to optimize KOL selection and campaign performance for successful brand promotion.

01/06/2026 Logistics Industry Insights
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Douyin Shop Affiliate Program Seller and Product Standards Guide

Douyin Shop Affiliate Program Seller and Product Standards Guide

This article provides an in-depth analysis of the admission requirements for TikTok Shop's Affiliate Marketing program, covering both merchant and product eligibility criteria. It emphasizes the importance of experience scores and product return rates. The article also introduces alternative sales methods beyond the Affiliate Marketing program, offering merchants diversified operational strategies. The focus is on helping merchants understand how to effectively leverage TikTok Shop for sales growth through various channels.

01/06/2026 Logistics Encyclopedia
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Marketers Embrace Keyword Tools for Targeted Content Strategies

Marketers Embrace Keyword Tools for Targeted Content Strategies

This article provides an in-depth analysis of essential keyword tools for marketers, comparing the advantages and disadvantages of paid and free options. It offers a practical guide to using the Google Keyword Planner. The article emphasizes that while keyword research is fundamental to marketing, high-quality content is ultimately crucial for attracting users. Understanding the nuances of keyword selection and content creation is vital for effective SEO optimization and a successful marketing strategy.

12/30/2025 Logistics Encyclopedia
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Foreign Trade Firms Struggle With Independent Ecommerce Traffic

Foreign Trade Firms Struggle With Independent Ecommerce Traffic

This article delves into the traffic challenges faced by independent websites and provides a comprehensive traffic generation solution. It covers multiple dimensions, including SEO optimization, content marketing, social media promotion, advertising, email marketing, and video marketing. The aim is to help foreign trade merchants build a multi-channel, three-dimensional traffic acquisition system, break through growth bottlenecks, and achieve business growth. This holistic approach enables businesses to diversify their traffic sources and reduce reliance on single platforms, ultimately leading to sustainable and scalable growth in the competitive e-commerce landscape.

01/04/2026 Logistics Encyclopedia
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