Amazon Expands in South Korea Amid Influencer Marketing Boom

Amazon Expands in South Korea Amid Influencer Marketing Boom

This article analyzes Amazon's rise in the South Korean eCommerce market, its influencer marketing strategies, and the surge in brand registrations. It also touches upon the Indonesian eCommerce landscape and TikTok's measures to protect young users. The article highlights the accelerated globalization of eCommerce, continuous innovation in marketing models, and the growing importance of corporate social responsibility. Cross-border eCommerce sellers need to closely monitor market changes and adjust their business strategies accordingly.

01/04/2026 Logistics Industry Insights
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Influencer Marketing Key to Brand Growth in Digital Era

Influencer Marketing Key to Brand Growth in Digital Era

This article delves into the essence and value of influencer marketing, emphasizing the power of trust endorsement. It explains how to accurately select influencers and differentiate influencer marketing from affiliate marketing. Furthermore, it explores the added value of influencer marketing in enhancing SEO and shaping brand image, proposing marketing strategies for different platforms. Finally, it highlights the importance of integrated marketing and how to improve influencer marketing skills through continuous learning and optimization, helping brands achieve growth in the social media era.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Six Key Marketing Strategies for Growth

Ebay Sellers Gain Six Key Marketing Strategies for Growth

This article delves into the key aspects that eBay sellers need to focus on during the marketing process and provides six practical strategies to improve store operation and boost sales. These strategies include cost control, policy compliance, proactive feedback management, listing promotion, email marketing, and affiliate marketing. The aim is to help sellers enhance their operational efficiency and ultimately achieve increased sales revenue within the competitive eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge With Advanced US Marketing Tactics

Ebay Sellers Gain Edge With Advanced US Marketing Tactics

This article delves into promotion strategies for eBay US, covering four key areas: on-site optimization, emotional marketing, off-site traffic generation, and store optimization. By optimizing listings, building emotional connections with customers, expanding traffic channels, and enhancing the overall store experience, this guide aims to help sellers achieve sales growth on eBay US. It provides actionable insights and practical tips for maximizing visibility and driving conversions on the platform.

01/06/2026 Logistics Encyclopedia
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8 Growth Strategies for Foreign Trade Marketing on Youtube

8 Growth Strategies for Foreign Trade Marketing on Youtube

This article addresses the need for foreign trade enterprises to increase subscribers on YouTube. It proposes eight practical growth strategies, including channel branding, content updates, attention-grabbing techniques, duration control, SEO optimization, visual marketing, interactive engagement, and advertising support. By comprehensively applying these strategies, foreign trade companies can effectively expand brand influence and achieve their marketing goals. These tactics are designed to be actionable and yield measurable results for businesses looking to leverage YouTube for international promotion.

01/05/2026 Logistics Encyclopedia
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Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive offers convenient event promotion management tools, allowing users to easily edit published event information via email with professional support. It also provides a self-service channel for promoting new events, aiming to help users precisely reach their target audience and enhance brand influence. The platform streamlines event marketing and management, making it easier for businesses to connect with their desired customers and optimize their marketing efforts within the supply chain sector.

01/06/2026 Logistics Industry Insights
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Etsy Sellers Adopt Openai Sora for Affordable Video Marketing

Etsy Sellers Adopt Openai Sora for Affordable Video Marketing

OpenAI's Sora presents opportunities for Etsy sellers by enabling the generation of product videos, thus optimizing marketing efforts. However, cautious implementation is advised. When combined with efficient logistics, sellers can achieve upgrades in both marketing and fulfillment. Sora allows for dynamic product demonstrations and engaging content creation, potentially increasing sales and brand visibility. Sellers should prioritize ethical considerations and accurate product representation when using AI-generated videos. Ultimately, integrating Sora with a robust logistical framework empowers Etsy sellers to enhance their online presence and streamline operations.

01/07/2026 Logistics Industry Insights
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The Hidden Gem of Logistics: How One Belgian Airport Connects the World

The Hidden Gem of Logistics: How One Belgian Airport Connects the World

Liège Airport in Belgium is the seventh largest cargo airport in Europe, strategically located to serve over 400 million consumers with round-the-clock runway access. In recent years, cargo traffic has steadily increased at an annual growth rate of 8%. It closely integrates with the China-Europe Railway Express and e-commerce logistics to provide efficient freight solutions, aiming to play a significant role in the cross-border e-commerce and express delivery markets.

07/14/2025 Logistics Encyclopedia
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Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon's marketing policies may be loosening, allowing sellers to send marketing emails more broadly. The USD exchange rate breaking 7 offers a temporary respite for cross-border sellers. Amazon Europe is reminding sellers to participate in the Transparency Program to combat counterfeiting risks during the peak season. Walmart has launched a virtual try-on feature to enhance the shopping experience. Amazon Japan has revised registration rules for food, beverage, and alcohol products. These changes and innovations are impacting the e-commerce landscape for both sellers and consumers.

09/30/2025 Logistics Industry Insights
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