Amazon Sellers Struggle to Expand Globally Prefer Local Markets
Amazon's globalization strategy faces headwinds as nearly 70% of sellers remain in a single market. This article analyzes the challenges sellers encounter when expanding globally, including market research, resource capabilities, cultural and linguistic barriers, platform policies, and market size considerations. It proposes recommendations for both platforms and sellers on how to overcome these obstacles and unlock global growth potential. The analysis emphasizes the need for tailored support and strategic adjustments to facilitate successful international expansion for Amazon sellers.
