Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Premium Wordpress Hosting Optimized for High Traffic

Premium Wordpress Hosting Optimized for High Traffic

This article delves into professional hosting solutions suitable for high-traffic WordPress websites. It details the performance characteristics and advantages of top hosting providers such as Pressidium, Kinsta, and WP Engine. This guide helps website owners select a reliable host capable of handling millions of hits, allowing them to focus on business growth. It provides insights into choosing the right WordPress hosting for demanding traffic requirements and achieving optimal performance, ensuring a smooth user experience even under heavy load.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Grapple with High Return Rates

Amazon Sellers Grapple with High Return Rates

The 'High Return Rate' tag on Amazon has drawn sellers' attention. This article delves into the criteria for determining this tag and analyzes its potential impact on sales. It provides six self-rescue strategies for sellers, including improving product quality, optimizing listings, upgrading packaging, strengthening after-sales service, being aware of malicious competition, and utilizing overseas warehouses. These strategies aim to help sellers effectively reduce return rates, enhance user experience, and achieve sustainable development.

12/30/2025 Logistics Industry Insights
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FTZ Cargo Classification Model Boosts Global Trade Efficiency

FTZ Cargo Classification Model Boosts Global Trade Efficiency

The customs of the Free Trade Zone has launched a cargo status classification supervision model, allowing both bonded and non-bonded goods to be stored in the same warehouse. This model not only effectively reduces operational costs for enterprises but also enhances business efficiency and market competitiveness. Companies like Yuanchu International Logistics have utilized this innovative scheme to achieve resource integration and diversified development, contributing to the modernization of the logistics system in the Shanghai Free Trade Zone.

07/29/2025 Logistics
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Free Trade Zones Ease Barriers Boost Market Access

Free Trade Zones Ease Barriers Boost Market Access

This paper, through case study analysis, details how to leverage the entrepôt trade function of free trade zone bonded warehouses to help companies circumvent geopolitical risks and realize cross-border trade using a triangular trade model. It provides an in-depth analysis of the documents and procedures required for entrepôt trade and emphasizes the advantages of free trade zone bonded warehouses in improving customs clearance speed and reducing trade costs. This offers practical guidance for companies to expand into international markets.

08/21/2025 Customs Knowledge
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Logistics Sector Rebounds As June LMI Hits High

Logistics Sector Rebounds As June LMI Hits High

In June, the Logistics Manager Index (LMI) significantly rose to 60.7, marking a strong recovery in the logistics sector. The report highlights improvements in inventory levels and changes in transportation and warehousing capacities. However, it also warns of uncertainties in market demand for the second half of the year, which could impact future economic and logistics trends.

07/07/2025 Logistics Industry Insights
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