This article provides an in-depth analysis of two major advertising platforms for cross-border e-commerce: Facebook and Google. It details the differences between various Facebook account types and shares testing and optimization strategies for Google Ads campaigns. This practical guide offers actionable insights for cross-border e-commerce sellers looking to effectively leverage these platforms for advertising and drive sales.
Amazon's upcoming "Low-Price Marketplace" is generating significant attention in the cross-border e-commerce sector. Focusing on products under $20 and employing a fully managed model, it aims to compete with platforms like Temu and SHEIN. Some sellers have already stocked goods in Dongguan warehouses, with internal testing expected in November, though a full launch may be delayed until next year. Simultaneously, stricter US T86 customs clearance policies require sellers to prioritize compliance and adapt to evolving market dynamics.
TikTok Shop is accelerating its global expansion, currently in internal testing in the US and preparing for launch in Spain. Key strategies include localized operations, optimizing the supply chain, and content marketing. The platform's aggressive push into new markets signals a significant shift in the cross-border e-commerce landscape, leveraging TikTok's massive user base and engaging video format to drive sales and brand awareness. Success hinges on adapting to local consumer preferences and building a robust infrastructure to support international transactions.
This article unveils the ultimate weapon for driving traffic to independent websites: KOC affiliate marketing. It outlines five key steps: precisely targeting social media platforms, broadly searching for KOCs, initiating collaborations with product testing, escalating affiliate partnerships with paid collaborations, and amplifying ROI through data analysis. This approach helps independent website sellers achieve higher conversions at a lower cost, addressing the challenge of expensive yet ineffective influencer marketing. It offers a cost-effective alternative leveraging the authenticity and relatability of Key Opinion Consumers.
This article provides a comprehensive practical guide for novice cross-border e-commerce sellers on opening a store on Ozon. It covers key aspects such as store registration, product selection strategies, and logistics solutions. It emphasizes the importance of enterprise qualifications, recommends testing multiple categories and high-priced products, and compares the advantages and disadvantages of cross-border and local delivery. The aim is to help sellers get started quickly, avoid risks, and efficiently tap into the Russian e-commerce market.
Kenco Logistics has launched a 10,000-square-foot Innovation Lab designed to simulate real-world warehouse environments. This lab allows for testing and validating emerging logistics technologies, reducing investment risk for clients and accelerating their digital transformation. Collaborating with companies like NextShift Robotics, Stocked Robotics, and LogistiVIEW, the lab aims to build a future-ready supply chain ecosystem and lead innovation within the industry. The focus is on practical application and de-risking the adoption of new technologies in warehousing and logistics operations.
This article provides a comprehensive guide for new Ozon sellers on profiting from unbranded products. It analyzes the advantages of selling unbranded goods, shares six practical product selection methods, and lists five critical pitfalls with corresponding strategies. Furthermore, the article offers actionable advice on scaling from testing to large-scale operations, helping novice sellers break through on the Ozon platform with low costs and achieve profitability. It's a roadmap for success in the competitive Ozon marketplace by leveraging the potential of unbranded items.
This article details the necessary documents, compliance requirements, and precautions for exporting solar batteries by sea. It covers key aspects such as battery classification, selection of ocean shipping methods, packaging standards, UN38.3 testing, and dangerous goods labeling. Aiming to provide cross-border enterprises with a comprehensive and practical operational guide, this document ensures that goods are safely and compliantly transported to their destination. It serves as a valuable resource for navigating the complexities of battery ocean shipping and adhering to international regulations.
This article presents a challenge-quiz format, deeply analyzing Star Alliance member airlines' operational data in the African market. It ranks alliance members based on three key indicators: frequency, capacity, and available seat kilometers (ASKs). Readers are invited to participate in the challenge, testing and enhancing their aviation knowledge. Links to challenges for other alliances and a blog subscription option are also provided. The analysis offers insights into the competitive landscape of Star Alliance within the rapidly growing African aviation sector.
From June 2025, Amazon's European Station will enforce stricter EEL and RED regulations. Electronic products like smartphones and tablets must comply with energy efficiency labeling requirements. Wireless devices need a unified Type-C port and a 'charger-free' option. Sellers should complete product testing, EPREL registration, and information updates as soon as possible to avoid product removal and ensure continued operation in the European market. Compliance with these regulations is crucial for maintaining product listings and avoiding disruptions to sales within the EU.
