7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Free Tool to Counter Negative Reviews

Amazon Sellers Gain Free Tool to Counter Negative Reviews

This article introduces how Amazon sellers can leverage officially recommended free third-party tools to solicit reviews, thereby improving store rating and escaping negative review issues. It also shares keyword optimization techniques to help sellers push their listings to the first page, gaining more exposure and orders. Focusing on boosting positive feedback and visibility, the guide provides actionable insights for Amazon sellers seeking to enhance their performance and drive sales through strategic review management and keyword targeting.

01/04/2026 Logistics Industry Insights
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Brussels Airport Expands Cargo and Logistics Services

Brussels Airport Expands Cargo and Logistics Services

Brussels Airport is a significant air hub in Europe. This paper provides a detailed overview of its geographical location, development history, transportation network, route coverage, cargo capacity, customs clearance policies, warehousing services, multimodal transport options, fee structure, surrounding facilities, time efficiency analysis, and reputation rating. By understanding the advantages of Brussels Airport, businesses can optimize their supply chains and enhance their trade competitiveness. This includes leveraging its strategic location and comprehensive logistics infrastructure for efficient cargo handling and distribution.

01/07/2026 Logistics
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Barcelona Airport Emerges As Vital European Logistics Hub

Barcelona Airport Emerges As Vital European Logistics Hub

This paper analyzes the key role of Barcelona El Prat Airport in cross-border logistics from a data analyst's perspective. It covers aspects such as geographical location, development history, transportation network, routes, cargo capacity, customs clearance, warehousing, multimodal transportation, cost-effectiveness, and reputation rating. The analysis provides insights into how businesses can efficiently leverage this strategic location. Furthermore, the paper offers optimization strategies to enhance the utilization of Barcelona El Prat Airport for cross-border logistics operations.

01/07/2026 Airport Codes
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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Amazon Mandates Twostep Verification for Seller Accounts

Amazon Mandates Twostep Verification for Seller Accounts

Amazon Europe enforces two-step verification login for Seller Central starting December 1st to enhance account security. Sellers can verify their identity via SMS or authenticator app. Unregistered users will be prompted to complete registration upon their next login. This measure effectively reduces the risk of account hijacking and protects seller interests.

01/04/2026 Logistics
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DHL Leads in Corporate Citizenship with Sustainable Strategy

DHL Leads in Corporate Citizenship with Sustainable Strategy

DHL Group has received the highest corporate citizenship rating for its sustainability efforts, ranking among the top three in the DAX-40. Its commitment to balancing economic benefits with social value is demonstrated through its four key programs, including GoHelp. This recognition highlights DHL's dedication to responsible business practices and its contribution to a more sustainable future. The company's integrated approach to sustainability underscores its role as a responsible corporate citizen and its commitment to creating long-term value for all stakeholders.

11/03/2025 Logistics
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Ebay Buyers Warned of Counterfeit Risks From Top Sellers

Ebay Buyers Warned of Counterfeit Risks From Top Sellers

Gold-level eBay sellers are not a guaranteed source of authentic products. This article reveals the selection criteria for gold sellers and provides a practical guide to avoid pitfalls. Learn how to develop a keen eye on eBay to identify genuine products and avoid cross-border e-commerce shopping traps. Understand the nuances of eBay's seller rating system and equip yourself with the knowledge to make informed purchasing decisions, minimizing the risk of encountering counterfeit items when buying from overseas sellers.

01/04/2026 Logistics Encyclopedia
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Amazons A9 Algorithm Key Metrics for Product Success

Amazons A9 Algorithm Key Metrics for Product Success

This article delves into the Amazon A9 algorithm, emphasizing its dual drive through recommendation engines and search ranking. It focuses on the two key metrics that sellers should pay attention to during the new product promotion period: traffic growth and conversion rate. Beyond sales, the impact of factors such as review rating and order defect rate on product weight is also explained. It highlights the need for sellers to possess a holistic perspective and refined operational capabilities to succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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