Google Tightens Ad Policies on Political and Local Services

Google Tightens Ad Policies on Political and Local Services

Google Ads is undergoing significant policy updates, impacting video view campaigns, political content ads, and local services platforms. Video campaigns will leverage AI for improved performance. Political ads now require clear disclosure of synthetic content. Local services platforms are integrating photo guidelines. Advertisers need to stay informed and adapt to these new regulations to ensure more precise and effective ad campaigns. This update aims to enhance transparency and user experience across various Google Ads platforms.

02/03/2026 Logistics Industry Insights
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AI Tool Cuts Landing Page Time Improves Ad Conversions

AI Tool Cuts Landing Page Time Improves Ad Conversions

Tired of spending hours creating landing pages? This AI website builder can generate professional-grade landing pages in just 20 seconds, significantly improving efficiency. Proven with real-world case studies to boost lead conversion. Skip tedious template learning and launch your page the same day with instructor guidance and a constantly updated knowledge base. Perfect for optimizing your Google Ads campaigns.

02/03/2026 Logistics Industry Insights
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Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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APS Expands European Market with IATA Certification

APS Expands European Market with IATA Certification

A.P.S. – All Professionals' Solutions Srl is an IATA-accredited professional consultancy based in Italy. They are dedicated to providing efficient and reliable market expansion services for businesses targeting the European market. Their services include market research, compliance consulting, localization strategy development, and business development support. A.P.S. aims to help companies easily enter the European market and achieve success by offering tailored solutions and expert guidance throughout the entire process.

01/05/2026 Airlines
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Temu Expands Discount Strategy to North America and Africa

Temu Expands Discount Strategy to North America and Africa

After rapidly capturing the North American market with its low-price strategy, Pinduoduo's cross-border platform Temu is now targeting the African e-commerce market. Compared to Europe and North America, the African market offers immense potential but also presents significant challenges. It remains to be seen whether Temu can replicate its success in Africa and compete with rivals like SHEIN. This expansion and potential competition warrant close attention.

01/05/2026 Logistics Industry Insights
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Temu Expands to North America and Europe with JIT Strategy

Temu Expands to North America and Europe with JIT Strategy

Temu is accelerating its global expansion, targeting the Canadian and Spanish markets. With its low-price strategy and comprehensive product categories, it aims to gain a foothold in the highly competitive e-commerce market. Furthermore, Temu's US site has launched a JIT pre-sale model to reduce operating costs for merchants and improve delivery efficiency, helping them better respond to market changes and prepare for the Black Friday challenge.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Cross-border e-commerce sellers are facing high costs of in-platform traffic and actively seeking off-site traffic generation. However, the effectiveness of off-site promotion is often unstable. This article, through case studies, emphasizes the need for a systematic approach to off-site traffic, precise targeting of users, and comprehensive consideration from strategy and judgment to execution. It aims to help sellers break through growth bottlenecks.

01/23/2026 Logistics Industry Insights
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Shopee Sellers Gain Datadriven Optimization Strategies

Shopee Sellers Gain Datadriven Optimization Strategies

This article addresses the issue of zero sales in Shopee shops, providing a data-driven self-assessment and optimization plan covering five key areas: Listing Optimization, Pricing Strategy, Traffic Acquisition, Operational Details, and Shop Security. By precisely targeting keywords, optimizing visual marketing, implementing reasonable pricing, driving traffic through multiple channels, refining operational practices, and mitigating risks, this guide helps sellers overcome the zero-order situation and achieve sales growth.

02/03/2026 Logistics Industry Insights
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Snapchat Ads Emerge As Key Tool for Engaging Gen Z

Snapchat Ads Emerge As Key Tool for Engaging Gen Z

This article details the steps for launching Snapchat ads, covering ad creation, goal definition, budget setting, audience selection, and ad content design. It emphasizes the importance of tracking and optimizing ad performance. Readers will learn how to advertise on Snapchat to achieve brand exposure and marketing goals. The article provides a comprehensive guide to navigating the platform's advertising features and maximizing campaign effectiveness for cross-border e-commerce businesses.

02/05/2026 Logistics Encyclopedia
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