IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Yantian International Container Terminal: The Domestic Preferred Port for Ultra Large Vessels

Yantian International Container Terminal: The Domestic Preferred Port for Ultra Large Vessels

Yantian International Container Terminal has become the domestic preferred port for ultra-large vessels, with multiple successful berths in 2023. The terminal features deep-water berths and advanced gantry crane facilities, allowing efficient service for numerous large ships. By adhering to a strategy focused on large vessels and optimizing services, Yantian International has achieved a continuous increase in cargo volume, surpassing the industry average and solidifying its strategic position in South China.

07/21/2025 Logistics
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Port of Long Beach: The Busiest Shipping Hub on the US West Coast

Port of Long Beach: The Busiest Shipping Hub on the US West Coast

The Port of Long Beach, located in California, is the second busiest container port in the United States and a major hub for international trade. Spanning 3,200 acres and operating 24 hours a day, it features advanced loading and unloading facilities that efficiently handle a variety of cargo. With the highest average monthly throughput in the country, the port's strategic location and strong cargo processing capabilities support vibrant trade with international markets.

07/18/2025 Port Encyclopedia
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Ecommerce Brands Leverage SEO for Crossborder Expansion

Ecommerce Brands Leverage SEO for Crossborder Expansion

Cross-border e-commerce SEO is crucial for driving traffic to independent websites. This article delves into the core elements of cross-border e-commerce SEO, including title optimization, product categorization, search terms, and product attributes. It also explores advanced strategies and future trends, helping merchants improve website rankings and achieve traffic growth. By focusing on these key areas, businesses can enhance their online visibility and attract more potential customers through organic search.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

This article provides an in-depth analysis of Amazon ACOS (Advertising Cost of Sales), including its calculation formula, influencing factors, and optimization strategies. It aims to help sellers accurately measure advertising performance and improve profitability. The article details both classic and advanced ACOS calculation methods, analyzes key influencing factors such as product price, keyword selection, and Listing optimization. It also offers practical strategies and techniques to help you master Amazon advertising and achieve sales growth.

01/06/2026 Logistics Encyclopedia
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Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

01/06/2026 Logistics Industry Insights
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US Sellers Gain Edge with Facebook Marketplace Strategies

US Sellers Gain Edge with Facebook Marketplace Strategies

This article provides a comprehensive guide to opening a store on Facebook Marketplace, covering key aspects such as account setup, listing creation, logistics configuration, and tips for achieving high sales volume. It emphasizes the importance of embracing a broad product range, employing effective pricing strategies, and engaging actively with customers. Advanced strategies are also shared, aiming to help sellers master social commerce in the US market and capitalize on the opportunities offered by Facebook Marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Adopt Four Key Strategies for Longterm Success

Amazon Sellers Adopt Four Key Strategies for Longterm Success

This article delves into the maintenance and optimization strategies for Amazon Listings, emphasizing the importance of sales traffic monitoring, product review accumulation, ranking improvement, and security monitoring. It also provides advanced techniques such as keyword research and image optimization, aiming to help sellers create long-lasting Listings and achieve sustainable business growth. The key is to continually analyze performance data and adapt strategies to maintain a competitive edge in the dynamic Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Shopify Outlines Three Key Business Models for Success

Shopify Outlines Three Key Business Models for Success

This article delves into three mainstream operational models for Shopify independent stores: dropshipping, niche product, and viral product. It analyzes the advantages and disadvantages of each model, along with the target audience. Furthermore, it provides advanced operational suggestions for independent stores, aiming to help sellers choose the appropriate model, improve their operational level, and achieve the goal of explosive order growth. The article offers practical insights for maximizing success in the competitive e-commerce landscape.

12/29/2025 Logistics Encyclopedia
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Amazon Enhances BSR Tool for Sellers

Amazon Enhances BSR Tool for Sellers

The Oulu plugin has been updated to version V1.5.8, designed to help Amazon sellers analyze BSR ranking data more efficiently and quickly identify potential bestsellers. New features include one-click access to top-ranked products, new products, newly listed products, and products with rising rankings. It also provides advanced filtering and historical data download capabilities, helping sellers deeply analyze competitor operation strategies, grasp market trends, and improve product selection and operational efficiency.

12/30/2025 Logistics Industry Insights
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