Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
Read More
Logistics Firms Urged to Enhance Digital Presence for Growth

Logistics Firms Urged to Enhance Digital Presence for Growth

This article details the process and requirements for logistics and express delivery companies to list on a professional navigation platform. It emphasizes the importance of mutual benefit and provides convenient listing channels and diverse advertising partnership opportunities. The aim is to help high-quality logistics and express delivery websites increase their exposure and jointly build a stronger industry ecosystem. By joining the platform, companies can reach a wider audience and benefit from collaborative marketing efforts, ultimately contributing to a more robust and interconnected logistics network.

01/05/2026 Logistics
Read More
Ebay Faces GMV and Buyer Decline Amid Market Challenges

Ebay Faces GMV and Buyer Decline Amid Market Challenges

eBay's Q1 GMV decreased by 20% year-over-year, with a decline in active buyers. Faced with declining revenue, eBay is focusing on high-priced items and reducing promotional spending. The company aims to reshape its growth engine through platform optimization, focusing on high-value goods, and developing its advertising business. Whether eBay can successfully transform and return to a growth trajectory remains to be seen and warrants continued attention. The company is hoping these changes will help combat the challenges it is currently facing.

01/05/2026 Logistics Industry Insights
Read More
Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Optimize FBA Logistics for Holiday Sales

Amazon Sellers Optimize FBA Logistics for Holiday Sales

Amazon sellers preparing for the year-end shopping season should focus on key FBA deadlines and optimize inventory management to ensure timely stock replenishment and avoid stockouts. Providing accurate delivery windows and tracking IDs can reduce delays. Consider avoiding West Coast congestion and opting for East and Central region warehouses. Proactive planning for promotional activities, optimizing product listings, monitoring customer feedback, and leveraging Amazon Advertising can further enhance competitiveness during peak season. Careful planning and execution are crucial for maximizing sales and customer satisfaction.

01/08/2026 Logistics
Read More
7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
Read More
Alibabacom Introduces Realtime Train Data for Targeted Marketing

Alibabacom Introduces Realtime Train Data for Targeted Marketing

Alibaba.com's paid marketing service (Direct Train) introduces real-time data features, providing cross-border e-commerce sellers with key real-time data such as impressions and clicks to facilitate refined operations. With real-time data, sellers can promptly adjust budgets, optimize premium ratios, and refine keywords and products to improve promotion effectiveness. This article details the usage methods and common issues related to real-time data and looks forward to future development directions. This helps sellers make data-driven decisions and improve their advertising ROI.

12/31/2025 Logistics Industry Insights
Read More
KOC Marketing Boosts Crossborder Ecommerce Growth

KOC Marketing Boosts Crossborder Ecommerce Growth

This article analyzes KOC marketing, comparing it with KOL marketing, and explores its application in cross-border e-commerce. Similar to UGC, KOC is suitable for niche categories and can enhance brand influence while reducing promotion costs. It leverages authentic user-generated content from Key Opinion Consumers to build trust and drive sales, particularly effective in markets where traditional advertising may be less impactful. The paper highlights the potential of KOC marketing as a cost-effective and engaging strategy for cross-border e-commerce businesses.

12/29/2025 Logistics Industry Insights
Read More
Amazon Brand Metrics Drive Ecommerce Sales Growth

Amazon Brand Metrics Drive Ecommerce Sales Growth

This article delves into the application of Amazon Brand Metrics (Beta) for refined operations during peak seasons in cross-border e-commerce. By analyzing consumer behavior data across three stages – awareness, purchase intent, and purchase – sellers can develop more precise marketing strategies to improve conversion and repurchase rates. The article emphasizes the importance of leveraging Brand Metrics to optimize product detail pages, advertising campaigns, and brand stores, helping sellers stand out in a competitive market. Using these metrics effectively can lead to increased visibility and sales.

12/29/2025 Logistics Industry Insights
Read More