CPC Certification Boosts Amazon Sales for US Sellers

CPC Certification Boosts Amazon Sales for US Sellers

Amazon CPC certification is crucial for sellers to enhance sales techniques on the US Amazon platform. Certification enables precise ad targeting, boosting product visibility and conversion rates, strengthening brand awareness, and optimizing advertising costs. To obtain certification, sellers need to register an account, select advertising products, take the certification exam, and engage in continuous learning to adapt to market changes. It's a valuable asset for maximizing advertising ROI and achieving sustainable growth on Amazon.

02/05/2026 Logistics Encyclopedia
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Freight Forwarders Adopt New Strategies to Mitigate Risks

Freight Forwarders Adopt New Strategies to Mitigate Risks

This article shares common challenging issues and handling experience in freight forwarding, covering aspects such as order cancellation/consolidation, responsibility attribution, port operations, and re-allocation. It aims to help freight forwarding practitioners improve their business capabilities and avoid potential risks. The content provides practical insights and actionable strategies to navigate complex situations and ensure smooth operations. By learning from real-world examples, readers can enhance their problem-solving skills and minimize potential losses in their daily work.

08/21/2025 Logistics Encyclopedia
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Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Increased CPA after updating TikTok ad creatives is a common issue. This article delves into factors like iOS data attribution delays, changes in Android traffic volume, creative and placement variations. It provides optimization strategies such as patiently observing data, conducting A/B testing, and regularly refreshing creatives to help advertisers control costs and improve ad performance. By understanding these elements and implementing the suggested strategies, advertisers can mitigate the impact of rising CPAs and maintain effective campaigns on TikTok.

01/05/2026 Logistics Industry Insights
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Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Global Shipping Firms Face Stricter Customs Clearance Rules

Global Shipping Firms Face Stricter Customs Clearance Rules

This article delves into the responsibility division of international express customs clearance, clarifying the duties of both the express company and the recipient during the process. It provides detailed explanations regarding the responsibility attribution for special channels. Furthermore, it offers practical customs clearance tips to help you avoid common pitfalls and ensure the smooth passage of your goods through customs. Learn how to navigate the complexities of international shipping and understand who is responsible for what during customs clearance.

01/15/2026 Customs Knowledge
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Selfdriving Beer Trucks Spark Tech and Regulatory Debate

Selfdriving Beer Trucks Spark Tech and Regulatory Debate

Anheuser-Busch's successful self-driving beer truck trial with Otto has sparked interest in autonomous driving applications for logistics. This article analyzes the technical feasibility alongside challenges related to regulation, employment, and safety. Key issues identified include liability attribution, driver transition, safety concerns, ethical dilemmas, and data security. The conclusion calls for cautious optimism and emphasizes the need for strengthened regulation and research and development to ensure the safe and reliable development of autonomous driving technology.

01/19/2026 Logistics
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Ozon Reveals Peak Season Sales Trends and Strategy

Ozon Reveals Peak Season Sales Trends and Strategy

This article delves into Ozon's peak season promotion strategies, emphasizing the upgraded promotion analysis feature. This function clearly breaks down combined product card data, helping sellers accurately evaluate promotion effectiveness. It also provides a detailed interpretation of Ozon's promotion order attribution rules and proposes a combined promotion strategy using both Pay-Per-Order and Cost-Per-Click bidding. The aim is to assist sellers in achieving both traffic growth and cost control during peak season promotions.

02/03/2026 Logistics Industry Insights
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Amazon Enhances Ad Precision in Europe Japan with Realtime Data

Amazon Enhances Ad Precision in Europe Japan with Realtime Data

Amazon Genie's real-time data stream now supports European and Japanese marketplaces, providing Amazon sellers with refined advertising management tools. With real-time data, sellers can precisely adjust bidding prices, optimize keywords, refine product targeting strategies, and manage budgets to improve advertising effectiveness. This data-driven operational approach helps sellers stand out in highly competitive markets and achieve greater success, especially during the upcoming peak season promotions. It empowers informed decision-making and maximizes ROI for Amazon advertising campaigns.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Optimize Ads for Lowcost Niche Products

Amazon Sellers Optimize Ads for Lowcost Niche Products

This paper addresses the challenges of Amazon advertising for low-priced, non-standard products and proposes a refined advertising strategy. By employing keyword analysis, competitor targeting, and remarketing techniques, combined with waterfall testing and a low-price long-tail keyword strategy, it effectively controls ACOS. This helps sellers achieve profitability in a highly competitive market. The approach focuses on optimizing ad spend and improving conversion rates for niche products, ultimately leading to better ROI on advertising campaigns.

01/06/2026 Logistics Industry Insights
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Amazon Ads Advanced Matching and Bidding Strategies Explained

Amazon Ads Advanced Matching and Bidding Strategies Explained

This article provides an in-depth analysis of Amazon advertising match types, ad structure, and bidding strategies. It compares the characteristics of broad, phrase, and exact match, explaining how to build a scientific ad structure, emphasizing the importance of single product single group. It also explores the application of different bidding strategies in the new product, growth, and maturity stages, and how to maximize advertising effectiveness through refined ad placement adjustments, helping sellers improve their advertising performance.

01/06/2026 Logistics Encyclopedia
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