Facebook Ad Strategies to Boost Backtoschool Sales

Facebook Ad Strategies to Boost Backtoschool Sales

This article provides an in-depth analysis of back-to-school market trends, highlighting its significance as the second largest shopping season after Christmas. Through data analysis, it reveals consumer price sensitivity and a surge in demand for electronics. YinoLink offers Facebook advertising strategies, including pre-heating, scaling, long-tail planning, and Reels short video marketing. It also details interest-based audience targeting strategies, empowering sellers to succeed during the back-to-school season. The strategies aim to help businesses effectively reach their target demographic and maximize their return on investment during this crucial period.

01/27/2026 Logistics Industry Insights
Read More
Google Lens Boosts Crossborder Ecommerce Visual Search

Google Lens Boosts Crossborder Ecommerce Visual Search

Google Lens is emerging as a new traffic source for cross-border e-commerce. By optimizing product images, deploying structured data, and linking with Google Shopping ads, sellers can effectively enhance product exposure and conversion within Google Lens. Simultaneously, it's crucial to avoid false advertising and brand abuse to ensure compliant operation. Optimizing product visuals and leveraging structured data are key to success. By integrating Google Lens with Google Shopping, sellers can further amplify their reach and drive sales. Compliance and ethical practices remain paramount for long-term success.

01/28/2026 Customs Knowledge
Read More
Temus Global Growth Boosts Crossborder Ecommerce for Chinese Sellers

Temus Global Growth Boosts Crossborder Ecommerce for Chinese Sellers

Temu, Pinduoduo's subsidiary, has rapidly risen with a strategy of 'low prices + advertising + innovation,' topping global e-commerce app download and active user charts for three consecutive years, reshaping the cross-border e-commerce landscape. Facing competition from giants like Amazon and overseas trade barriers, Temu actively innovates its model, promotes localization, and leverages tools like E-Cang ERP to enhance seller operational efficiency, helping Chinese sellers benefit in the global market. Its success highlights the potential of new strategies in navigating the challenges of international e-commerce.

02/03/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Firms Prioritize Mobile and SEO Balance

Crossborder Ecommerce Firms Prioritize Mobile and SEO Balance

Choosing a responsive website building system for cross-border e-commerce requires considering both mobile experience and SEO. Focus on multilingual support, search engine marketing, advertising ROI, and intelligent localization. Data-driven decision-making is crucial for selecting the right system to facilitate global expansion. Prioritize platforms that offer optimal mobile responsiveness to cater to the growing mobile user base. Ensure the system allows for robust SEO optimization to improve organic visibility in international markets. Ultimately, the chosen platform should empower businesses to effectively reach and engage customers worldwide.

02/03/2026 Logistics Industry Insights
Read More
UK Ecommerce Sellers Face VAT Compliance Challenges With C79 C88

UK Ecommerce Sellers Face VAT Compliance Challenges With C79 C88

Post-Brexit, VAT deduction policies for cross-border e-commerce in the UK have changed, impacting platform sellers. VAT deduction for B2C orders and advertising expenses is no longer possible. The C79 and C88 documents are crucial for reclaiming VAT. C79 serves as the basis for tax declaration, while C88 is a customs document. Sellers must promptly obtain and verify these documents for compliant reporting, avoiding risks associated with false declarations. Seeking professional tax services is recommended to stay informed about the latest policies and ensure compliant operations.

02/03/2026 Customs Knowledge
Read More
Efficient And Safe Cargo Loading And Unloading Management Process Key To Enhancing The Core Competitiveness Of Logistics Enterprises

Efficient And Safe Cargo Loading And Unloading Management Process Key To Enhancing The Core Competitiveness Of Logistics Enterprises

This article delves into the management processes and operational standards of cargo loading and unloading, emphasizing the importance of enhancing efficiency and safety within logistics companies. It specifies the requirements and safety measures for loading and unloading, clarifying how to achieve efficient and standardized cargo management, aiding companies in standing out in a competitive landscape.

07/23/2025 Logistics
Read More
WCO Program Enhances South African Tax Authority Efficiency

WCO Program Enhances South African Tax Authority Efficiency

The World Customs Organization (WCO) held a Leadership and Management Development Workshop in South Africa to support the South African Revenue Service (SARS) in enhancing the capabilities of its middle managers and driving organizational reform. The workshop emphasized the importance of self-awareness, strategic management, people management, communication skills, and change management. Follow-up cooperation is planned to develop a regional center of expertise. Leadership and management development are crucial for organizational success, requiring continuous learning and practice.

01/05/2026 Customs Knowledge
Read More
Nigeria Customs Enhances Leadership with WCO Training Program

Nigeria Customs Enhances Leadership with WCO Training Program

The World Customs Organization (WCO) conducted a Leadership and Management Development Workshop for the Nigeria Customs Service (NCS), aiming to enhance the capabilities of senior management and drive NCS reform and modernization. The workshop covered topics such as strategic management, people management, and change management. Participants responded enthusiastically, expressing their intention to apply what they learned. The Comptroller General of the NCS highly praised the workshop, recognizing its crucial role in developing the skills necessary to address future challenges.

01/22/2026 Customs Knowledge
Read More
Modern Warehouse Systems Boost Supply Chain Efficiency

Modern Warehouse Systems Boost Supply Chain Efficiency

Modern Warehouse Management Systems (WMS) play a crucial role in e-commerce supply chains. They optimize inventory management, enhance order fulfillment efficiency, and integrate complex logistics management functions, making them essential tools for businesses to improve operational efficiency and customer satisfaction.

08/02/2025 Warehousing
Read More
Costeffective Media Buying Phased Testing for Optimization

Costeffective Media Buying Phased Testing for Optimization

This article proposes a phased testing and optimization strategy framework for Mediabuy beginners with small budgets. It guides readers through the exploration, validation, and scaling phases, advising them to allocate budgets reasonably based on their specific situations, avoiding blind optimization or premature scaling. The core idea is that small budgets should focus on rapid trial and error to identify profitable directions before concentrating investment. The framework aims to help achieve profitability by guiding users through a structured approach to testing and scaling their campaigns efficiently with limited resources.

01/26/2026 Logistics Industry Insights
Read More