Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
Read More
Ebay Sellers Adopt New Strategies to Increase Sales

Ebay Sellers Adopt New Strategies to Increase Sales

This article provides an in-depth analysis of eBay advertising optimization strategies. It covers ad group segmentation, keyword selection, negative keyword implementation, bidding strategies, brand advertising utilization, and data analysis for continuous improvement. The aim is to help sellers drive targeted traffic, increase sales, and stand out in the competitive eBay marketplace. By mastering these techniques, sellers can enhance their visibility and achieve better ROI on their advertising spend.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Launches Precision Ad Spend Tool for Advertisers

Amazon Launches Precision Ad Spend Tool for Advertisers

Struggling with Amazon advertising cost accounting? Lingxing ERP offers a smart solution, automatically generating ad reports with YoY and MoM analysis for quick anomaly detection. Multiple allocation methods automatically distribute advertising costs, and profit reports are automatically generated, helping you accurately calculate every penny invested and improve advertising efficiency. It streamlines ad spend management and provides clear insights into profitability, allowing for data-driven decisions and optimized campaign performance.

12/30/2025 Logistics Encyclopedia
Read More
Ecommerce Sellers Target 1T Home Goods Market for Expansion

Ecommerce Sellers Target 1T Home Goods Market for Expansion

The global home goods market is approaching a trillion dollars, presenting new opportunities for cross-border e-commerce. This article analyzes the Home Goods Industry Overseas Summit and examines Amazon advertising data, offering sellers advertising strategies to help them tap into this trillion-dollar market. It provides insights and actionable advice for leveraging Amazon advertising to effectively reach target audiences and maximize sales in the competitive global home goods landscape.

01/05/2026 Logistics Industry Insights
Read More
Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Optimize Ads for Multivariation Products

Amazon Sellers Optimize Ads for Multivariation Products

This article delves into Amazon's multi-variation product advertising strategies, emphasizing the importance of concentrating resources on promoting key products. Using Anker as a case study, it shares the operational approach of driving traffic with flagship products and generating profits with other variations. The article also explores advertising strategies for small and medium-sized sellers, refined operations, data analysis, and the future trends of intelligent advertising. The aim is to help sellers create best-sellers and improve operational efficiency, focusing on strategic product selection and optimized advertising campaigns.

01/04/2026 Logistics Encyclopedia
Read More
Datadriven Strategies Boost Amazon VC Sales for Holidays

Datadriven Strategies Boost Amazon VC Sales for Holidays

This article provides Amazon VC sellers with a data-driven advertising optimization strategy for the peak holiday season. It helps sellers improve advertising efficiency and achieve sales breakthroughs through structured ad grouping, high-medium-low bidding strategies, dayparting, and performance analysis. The core is to use data to guide ad placement and continuous optimization to stand out in a competitive market. By leveraging data insights, sellers can refine their campaigns and maximize ROI during this crucial period.

01/04/2026 Logistics Industry Insights
Read More
Guide to Optimizing Amazon Ads for Product Promotion

Guide to Optimizing Amazon Ads for Product Promotion

This article, from the perspective of a data analyst, details the creation process of Amazon Sponsored Products campaigns, including platform login, an introduction to the Advertising Campaign Manager, campaign creation steps, and data-driven ad optimization strategies. It aims to help sellers build effective Amazon advertising campaigns from scratch, accurately drive traffic, and increase sales. The guide provides practical insights into leveraging data to refine targeting, bidding, and keyword selection for optimal campaign performance and ROI.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Ads Key Strategies for New Product Launches

Amazon Ads Key Strategies for New Product Launches

This article delves into the advertising strategies for launching new products on Amazon, focusing on both automatic and manual campaigns. From a data analyst's perspective, it corrects common misconceptions and provides optimization suggestions. It emphasizes the importance of data-driven decision-making to help sellers develop more effective advertising strategies and improve the efficiency of new product launches. The goal is to empower sellers to leverage data for better campaign performance and achieve successful product introductions.

12/30/2025 Logistics Industry Insights
Read More
Datadriven Tactics Boost Amazon Ad Performance for Variations

Datadriven Tactics Boost Amazon Ad Performance for Variations

This article provides an in-depth analysis of Amazon variant listing advertising strategies, emphasizing the importance of data-driven decision-making. It covers accumulating data through automatic campaigns, precisely targeting keywords, flexibly adjusting budgets and bids, monitoring inventory, promptly stopping losses, and avoiding common mistakes. The goal is to create high-performing variant combinations and improve advertising ROI. By leveraging data insights and optimizing campaign parameters, sellers can effectively promote their variant listings and achieve better results on Amazon.

01/06/2026 Logistics Encyclopedia
Read More