Global Brands Adopt GEO Strategy for AI Advertising Success

Global Brands Adopt GEO Strategy for AI Advertising Success

With the rise of AI-powered search, GEO (Google + AI Era Optimization) has become crucial for overseas brands seeking new traffic. This article delves into the core of GEO construction: authority and semantic relevance. It provides practical strategies to help brands be 'seen' and 'cited' in the AI era, ultimately winning market share. The article emphasizes the importance of optimizing for both Google's algorithms and AI's understanding of content to achieve greater visibility and relevance in the global marketplace.

02/03/2026 Logistics Industry Insights
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Los Angeles and Long Beach Ports Postpone Container Dwell Fee Indefinitely

Los Angeles and Long Beach Ports Postpone Container Dwell Fee Indefinitely

The ports of Los Angeles and Long Beach have once again delayed the implementation of container demurrage fees, highlighting the complexities of port congestion. Although not yet enforced, the threat of these fees has had a deterrent effect. The ports are actively working to alleviate congestion through measures such as extended operating hours and encouraging the use of nighttime gates. Addressing port congestion requires a multifaceted approach, including strengthening infrastructure, optimizing operational processes, and fostering international collaboration. This comprehensive strategy aims to improve efficiency and reduce bottlenecks in the supply chain.

01/19/2026 Logistics
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Port of New York and Jersey Delays Container Fee Amid Congestion

Port of New York and Jersey Delays Container Fee Amid Congestion

The Port of New York and New Jersey has suspended the implementation of container dwell fees due to the need to refine tariff provisions. This decision aims to alleviate port congestion, which has been exacerbated by a surge in throughput and a backlog of empty containers. The dwell fees were originally intended to accelerate cargo turnover but faced opposition from shipping lines. The port is now collaborating with shipping companies to identify more effective measures for easing port congestion and exploring innovative solutions.

01/28/2026 Logistics
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Amazon Sellers Optimize Ads with Automated Tools

Amazon Sellers Optimize Ads with Automated Tools

This article provides an in-depth analysis of sophisticated operational techniques for Amazon Automatic Ads. It offers practical advice on optimizing Click-Through Rate (CTR), Conversion Rate, and ACoS. Furthermore, it explores the synergistic use of automatic and manual campaigns. The aim is to empower sellers to efficiently tap into the blue ocean of traffic, improve advertising performance, and achieve profitable growth by leveraging data-driven insights and strategic adjustments.

12/30/2025 Customs Knowledge
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Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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Guide to Red Invoicing for USD Ocean Freight

Guide to Red Invoicing for USD Ocean Freight

This article provides a detailed analysis of the process, accounting entries, and key considerations for cancelling (red invoicing) USD sea freight invoices. It offers practical accounting guidance and tips to avoid common pitfalls, addressing issues like exchange rate fluctuations and fee adjustments. This helps foreign trade companies standardize their financial processes and reduce tax risks by providing clear instructions on how to handle these specific scenarios and ensure compliance.

01/30/2026 International Settlement
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Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Guide to Advertising on South Koreas Danawa Price Comparison Site

Guide to Advertising on South Koreas Danawa Price Comparison Site

This article provides an in-depth analysis of Danawa's advertising strategies, a leading price comparison website in South Korea. It focuses on the operation mechanism, display formats, logical rules, and advantages of its advertising center, AD SMART. Furthermore, combined with practical suggestions, this paper offers e-commerce sellers a comprehensive guide to Danawa advertising. It aims to help them precisely reach their target audience in South Korea, increase brand awareness, and boost sales. This guide offers valuable insights for effective advertising on Danawa.

01/04/2026 Logistics Industry Insights
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