Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Frequent changes in Amazon's rules have led to a situation where sellers experience increased traffic but decreased sales. Sellers need to adopt strategies such as refined ad management, price adjustments, and cost control to cope with this challenge. They should also seize the traffic opportunities presented by the new detail page feature, 'Add an Accessory'. Embracing change and focusing on meticulous operations are crucial for sellers to survive and thrive on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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SEO Vs PPC Choosing the Best Digital Marketing Strategy

SEO Vs PPC Choosing the Best Digital Marketing Strategy

This article provides an in-depth comparison of SEO and PPC, two major marketing strategies. Through data analysis and a breakdown of their advantages and disadvantages, it helps readers choose the most suitable marketing method based on their budget, needs, and goals to achieve traffic growth and performance improvement. The article emphasizes long-term sustainability and proposes strategies for integrating SEO and PPC to maximize marketing effectiveness. Ultimately, it aims to guide businesses towards making informed decisions for optimal online marketing success.

01/28/2026 Logistics Industry Insights
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ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM, the Wezzo Group's platform, will be showcased at the 2025 CIFTIS, demonstrating its one-stop digital marketing solution for overseas expansion. ADAM leverages data-driven intelligent marketing capabilities to provide a full-cycle, closed-loop service, helping businesses build a sustainable and growing global marketing system. Live demonstrations will be conducted during the exhibition, and customized solutions will be offered for industries such as gaming and applications, assisting them in achieving their global marketing objectives.

02/03/2026 Logistics Industry Insights
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ASO and ASA Strategies Boost App Growth and Budget Efficiency

ASO and ASA Strategies Boost App Growth and Budget Efficiency

This article delves into the synergistic relationship between ASO and ASA, explaining how they empower each other to reduce user acquisition costs. It analyzes key factors influencing Customer Acquisition Cost (CAC) and provides actionable budget allocation strategies. The aim is to help developers build an efficient user acquisition blueprint and achieve App growth. By understanding the interplay between organic and paid strategies, developers can optimize their marketing efforts and maximize their return on investment. This analysis provides a practical guide for effective App marketing.

02/03/2026 Logistics Industry Insights
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Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Maersk Simplifies VGM Submission for Container Shipping

Maersk Simplifies VGM Submission for Container Shipping

This article provides a detailed guide on declaring Verified Gross Mass (VGM) for containers on the Maersk platform, covering the process, permissions, key considerations, and potential consequences. Accurate VGM declaration is crucial for ensuring maritime safety, avoiding legal liabilities, and preventing financial losses. This guide helps users understand how to conveniently submit VGM through the Maersk platform, ensuring the safe and efficient transportation of goods. It emphasizes the importance of compliance and the steps to take for a smooth VGM submission process.

09/28/2025 Logistics Encyclopedia
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Guide Simplifies VGM Submission for Shipping Industry

Guide Simplifies VGM Submission for Shipping Industry

This article details how to conveniently submit VGM (Verified Gross Mass) information through an online platform, ensuring cargo transportation complies with International Maritime Organization safety regulations. It provides clear operational guidelines, clarifies the qualifications of VGM submitters, and offers links to further VGM-related information. The aim is to help customers simplify the process, reduce risks, and achieve efficient and safe cargo transportation. The platform streamlines VGM submission, making it easier for shippers to meet requirements and avoid potential delays or penalties.

09/28/2025 Logistics Encyclopedia
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Maersk Enhances Inland Shipping Tracking for Global Clients

Maersk Enhances Inland Shipping Tracking for Global Clients

This article provides a detailed guide on how to find land transportation information on the Maersk platform, covering steps such as logging into the account, searching for cargo, and viewing container details. It clarifies user access rights for viewing land transportation information and addresses frequently asked questions. The aim is to help users easily understand cargo transportation details and improve supply chain efficiency. This includes navigating the platform to locate specific shipment data and understanding the various data points available for each shipment.

09/28/2025 Logistics Encyclopedia
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