Pinduoduo Unveils Advanced Advertising Strategies for Ecommerce Sellers

Pinduoduo Unveils Advanced Advertising Strategies for Ecommerce Sellers

This article delves into two core modules of Pinduoduo advertising: Full Site Promotion and Search OCPX, revealing practical strategies for efficient campaigns. It provides a detailed explanation of the characteristics, practical techniques, and collaborative strategies of both Full Site Promotion and Search OCPX, helping merchants break through traffic bottlenecks and achieve sales growth. The article emphasizes that continuous testing and optimization are crucial for mastering Pinduoduo advertising and maximizing ROI. It offers insights to improve campaign performance and achieve better results.

12/29/2025 Logistics Industry Insights
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Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai, the overseas short video platform under Kuaishou, attracts numerous cross-border sellers due to its strength in emerging markets. This article analyzes the advantages of Kwai Ads, highlighting its suitability for startups, content-driven brands, mobile app developers, and e-commerce/FMCG sellers. However, it cautions high-end luxury brands and those with extremely demanding creative requirements to carefully consider their options before advertising on Kwai. Kwai's reach and engagement in these markets make it a valuable platform for specific business models, while others may find it less effective.

01/21/2026 Logistics Industry Insights
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Guangdongs Ecommerce Policies Boost Crossborder Seller Opportunities

Guangdongs Ecommerce Policies Boost Crossborder Seller Opportunities

Recently, Guangdong Province launched several policies to support cross-border e-commerce. These initiatives include eliminating the registration requirement for overseas warehouse companies, simplifying document declarations, enhancing the efficiency of LCL shipments, and promoting returns across regions, making it easier and more efficient for cross-border e-commerce sellers to conduct their business.

08/04/2025 Logistics
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Trumps Trade Policies Fuel Transpacific Trade Uncertainty

Trumps Trade Policies Fuel Transpacific Trade Uncertainty

The trade agreement signed by the Trump administration raises tariff levels, making the Trans-Pacific trade environment more uncertain, which adds pressure on global businesses and economic cooperation. Companies face risks of rising costs, making it increasingly important to seek alternative solutions to navigate the uncertainty.

08/07/2025 Logistics
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US Tariff Policies Drive Crossborder Logistics Shifts

US Tariff Policies Drive Crossborder Logistics Shifts

The new tariff policy in the United States is about to be implemented, resulting in shortages and price increases for Chinese goods. TEMU has launched a direct shipping logistics model to cope with tariff pressures, while Anjun Logistics has successfully expanded its courier network in Brazil, enhancing its market competitiveness.

08/07/2025 Logistics
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BIMCO Committees Shape Global Shipping Industry Policies

BIMCO Committees Shape Global Shipping Industry Policies

BIMCO's main committees include the Documentary Committee, the Marine Environment Committee, and the Maritime Safety and Security Committee, each responsible for promoting efficiency and best practices in the maritime industry. This article analyzes the roles and backgrounds of the committees, highlighting their significance and diversity within international shipping.

08/05/2025 Logistics Encyclopedia
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Customs Bonded Policies Simplified for Logistics Firms

Customs Bonded Policies Simplified for Logistics Firms

This article provides an in-depth analysis of the definitions, scope, and application scenarios of bonded processing goods and bonded logistics goods. Through comparative analysis, it helps companies understand the differences between the two and provides practical advice on effectively utilizing bonded policies. This aims to assist companies in reducing operating costs and enhancing their international competitiveness. The paper explores how businesses can leverage these customs regimes to optimize their supply chains and improve profitability within the framework of current regulations.

09/26/2025 Customs Knowledge
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Global Trade Guide Mastering Customs Clearance Policies

Global Trade Guide Mastering Customs Clearance Policies

This article provides a comprehensive guide for cross-border e-commerce sellers and foreign trade practitioners to find information on customs clearance policies in target markets. It covers various channels, including customs websites, e-commerce platforms, industry associations, customs brokers, logistics providers, and embassies/consulates. The article emphasizes the importance of verifying information to avoid trade risks and improve operational efficiency. By utilizing these resources and practicing due diligence, businesses can navigate international trade regulations more effectively.

01/05/2026 Customs Knowledge
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Shopee Adjusts Policies Amid Ramadan Ecommerce Surge

Shopee Adjusts Policies Amid Ramadan Ecommerce Surge

This week's cross-border e-commerce news focuses on key issues such as Ramadan e-commerce opportunities, Shopee policy adjustments, supply chain risks, logistics challenges, the expansion of comprehensive pilot zones, AliExpress's entry into Brazil, the localization of 'Double Eleven', the acceleration of China-Vietnam trains, and adjustments to Amazon's tax rules. This provides timely reference information for sellers navigating the evolving landscape of cross-border e-commerce.

01/04/2026 Logistics
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