Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Laos Businesses Turn to Vkontakte for Social Media Ads

Laos Businesses Turn to Vkontakte for Social Media Ads

This article provides an in-depth analysis of the requirements, processes, and cost considerations for opening a VKontakte advertising account in Laos. It emphasizes the importance of localized content customization and recommends that businesses seek assistance from professional cross-border advertising service providers. This approach ensures efficient and compliant ad campaigns, ultimately leading to successful penetration of the Lao social media market and capitalizing on its potential.

01/23/2026 International Settlement
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Ecommerce Trends Guide for Springsummer Sales

Ecommerce Trends Guide for Springsummer Sales

This article provides cross-border e-commerce sellers with a detailed spring/summer product selection guide. It covers data-driven selection strategies, efficient supply chain response, and differentiated platform operation key points. It helps sellers accurately grasp market trends, optimize inventory cycles and cost control, and develop differentiated operation strategies to seize spring/summer traffic dividends and achieve performance growth. The guide focuses on enabling sellers to make informed decisions, streamline their processes, and maximize their profitability during the peak season.

02/05/2026 Logistics Industry Insights
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US Art Market Expands As Chinese Sellers Target Amazon

US Art Market Expands As Chinese Sellers Target Amazon

This paper delves into the operational strategies and product selection guidelines for selling calligraphy and paintings on Amazon's US marketplace. It analyzes market opportunities and challenges, proposes selection criteria for high-quality artworks, and details store operation techniques. The aim is to help sellers stand out in a competitive market and achieve sales growth. Furthermore, it addresses frequently asked questions, providing sellers with more comprehensive guidance. This research offers practical insights for navigating the complexities of selling art on Amazon and maximizing profitability.

02/02/2026 Logistics Encyclopedia
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Temus Overseas Warehouses A Sellers Guide

Temus Overseas Warehouses A Sellers Guide

This article provides an in-depth analysis of overseas warehouse selection and usage under Temu's semi-managed model. It emphasizes that certified warehouses are not the only option, and sellers should comprehensively consider factors such as service, price, and fulfillment timeliness. The article details the overseas warehouse dropshipping process and explores the advantages of the US region product dropshipping model, offering sellers more flexible operational choices and warehouse selection advice. Sellers can optimize their logistics and fulfillment strategies by carefully evaluating these factors.

02/05/2026 Warehousing
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Amazon Sellers Urged to Optimize US Logistics for Market Share

Amazon Sellers Urged to Optimize US Logistics for Market Share

This article delves into how Amazon US sellers can leverage efficient FBA strategies to achieve rapid purchasing and convenient delivery, standing out in a competitive market. It details key aspects such as product selection, listing optimization, logistics partner selection, and warehouse management optimization. Furthermore, it provides advice on mitigating operational risks and answers frequently asked questions, aiming to help sellers improve operational efficiency and achieve sales growth. The focus is on streamlining the Amazon FBA process for US sellers to maximize their potential.

02/06/2026 Logistics Encyclopedia
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Datadriven Tactics Boost Solo Crossborder Ecommerce

Datadriven Tactics Boost Solo Crossborder Ecommerce

This article provides a data-driven growth guide for solo cross-border e-commerce entrepreneurs, based on five years of practical experience. It covers five key steps: business model selection, minimalist startup, platform choice, scientific product selection, and refined operations. Emphasizing the importance of data analytics in every aspect, the guide aims to help entrepreneurs avoid common pitfalls, achieve rapid launch, and ensure steady growth. It offers actionable insights for building a sustainable and profitable online business with limited resources.

01/15/2026 Logistics Industry Insights
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Amazon Sellers Shift to white Hat Strategies for Growth

Amazon Sellers Shift to white Hat Strategies for Growth

The Amazon operating environment is becoming increasingly challenging, with startups frequently facing 'commission traps,' making white hat operations the mainstream approach. This article emphasizes the importance of product selection and calls on practitioners to enhance their own value, abandon 'crazy reviews,' and embrace refined, professional, and branded operational models to gain a foothold in the Amazon marketplace. Focusing on quality product choices and ethical practices is crucial for long-term success in the competitive Amazon landscape.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Key Research Tools

Ebay Sellers Gain Edge with Key Research Tools

This article introduces two market research tools commonly used by eBay sellers: ShelfTrend and KeywordTool.io. ShelfTrend focuses on product sales data analysis within the eBay platform, while KeywordTool.io emphasizes keyword research. Sellers can choose the appropriate tool based on their needs and budget to assist in product selection, optimize listings, and enhance store competitiveness. These tools provide valuable insights into market trends and customer demand, helping sellers make informed decisions and improve their overall performance on eBay.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Keyword Optimization

Ebay Sellers Boost Sales with Keyword Optimization

This article provides an in-depth analysis of using eBay keyword research tools (such as Answer The Public and SEMrush) and key strategies for product title optimization. It emphasizes the importance of accurate keyword selection and title specifications to help eBay sellers improve product visibility and market competitiveness. By focusing on relevant keywords and adhering to best practices for title creation, sellers can significantly increase their product's chances of being found by potential buyers and ultimately boost sales.

01/04/2026 Logistics Encyclopedia
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