Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. It details the setup methods and advantages of Promoted Listings, as well as the suitable scenarios and value of Brand Ads. The article suggests sellers proceed step-by-step, starting with Promoted Listings as a foundation, then expanding to off-site promotion based on product performance, ultimately achieving a dual increase in traffic and sales. This approach allows for a measured and effective expansion of advertising efforts.

01/07/2026 Customs Knowledge
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Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon has partnered with Shutterstock to launch a free image library, providing sellers with a vast collection of compliant images. This addresses copyright issues, reduces operational costs, and helps sellers create more appealing product images, enhancing competitiveness in cross-border e-commerce. To access the library, log in to Seller Central, navigate to the advertising management page, select ad creatives, click on creative assets, and search for desired materials using keywords. This initiative simplifies sourcing high-quality, legally compliant images for Amazon sellers.

01/06/2026 Logistics Industry Insights
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Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Sponsored Ads Strategy

Amazon Sellers Boost Sales with Sponsored Ads Strategy

This article delves into Amazon Sponsored Products ads, highlighting their crucial role in boosting product visibility and sales conversions. It analyzes the advantages and disadvantages of automatic and manual ad types, emphasizing the importance of meticulous campaign organization and keyword research. The article further elaborates on formulating effective bidding strategies and continuously optimizing ad performance through data analysis, ultimately empowering sellers to thrive in the competitive Amazon marketplace. The focus is on practical strategies for improving ROI and maximizing advertising effectiveness.

01/05/2026 Logistics Industry Insights
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Google Shopping Ads Boost Crossborder Ecommerce Sales

Google Shopping Ads Boost Crossborder Ecommerce Sales

This article delves into how cross-border e-commerce businesses can leverage Google Shopping and advertising networks for targeted promotion. It explores strategies such as optimizing product data, utilizing Performance Max campaigns, and emphasizing localization and compliance to effectively improve ad conversion rates. Addressing frequently asked questions, this guide empowers sellers to stand out in a highly competitive market. By focusing on data-driven optimization and strategic campaign management, businesses can maximize their ROI and achieve sustainable growth within the Google ecosystem.

01/26/2026 Customs Knowledge
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Anshun Amazon Aids Crossborder Sellers in Compliance

Anshun Amazon Aids Crossborder Sellers in Compliance

The Anshun Amazon Cross-border E-commerce Operation Center focuses on providing localized services and compliant operational support for domestic sellers on the Amazon platform. This includes key aspects such as store registration, product listing, advertising, and compliance review. With a multilingual customer service team and rigorous compliance audits, it helps sellers efficiently and compliantly expand globally, enhancing their global competitiveness. The center aims to streamline the process for Chinese sellers to navigate the complexities of Amazon and international markets.

02/03/2026 Logistics Industry Insights
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AI Reshapes Crossborder Ecommerce Key Challenges and Strategies

AI Reshapes Crossborder Ecommerce Key Challenges and Strategies

This paper explores the impact of Artificial Intelligence (AI) on the cross-border e-commerce industry. It analyzes AI applications in areas like product information generation, customer service, advertising, supply chain management, and market research. The article highlights the diverse challenges and opportunities AI presents to different stakeholders in the industry and proposes corresponding strategies. It emphasizes the importance of humanism and the need for continuous learning and adaptation in the age of AI to thrive in this rapidly evolving landscape.

01/04/2026 Logistics Industry Insights
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Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

This paper analyzes the difficulties faced by new Shopee cross-border e-commerce sellers in achieving profitability, revealing the database-driven product listing model of large Shenzhen sellers and the low-price competition strategies of Taobao-affiliated sellers. To address these challenges, the article proposes two viable profit models: high-profit margin products combined with precise advertising, and a professional store model. It emphasizes that new sellers should avoid red ocean competition and seek blue ocean markets through precise positioning and refined operations.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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