Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
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Bahrain Boosts Customs Audits with WCO Backing

Bahrain Boosts Customs Audits with WCO Backing

The World Customs Organization (WCO) held a Post Clearance Audit workshop in Bahrain to enhance Bahrain Customs' revenue collection capabilities. The workshop focused on international standards, risk management, and audit preparation, emphasizing the importance of risk assessment and data analysis in auditing. Through case studies and practical exercises, it helped Bahrain Customs officials master audit techniques, laying the foundation for building an efficient tax system. The training aimed to improve compliance and reduce revenue leakage through effective post-clearance control mechanisms.

01/05/2026 Customs Knowledge
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Guide to Optimizing App Store Payouts for Apple Developers

Guide to Optimizing App Store Payouts for Apple Developers

This article provides an in-depth analysis of how Apple developers can safely and efficiently withdraw App Store Connect earnings back to their home country. It contrasts the limitations of traditional bank transfers with the advantages of third-party payment platforms like GeeWallet. The benefits highlighted include easy account opening, reduced exchange rate losses, multi-currency conversion, and dedicated customer service. This helps developers maximize their revenue by providing a more convenient and cost-effective solution for cross-border payments and revenue withdrawal.

01/06/2026 International Settlement
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Sri Lanka Customs Enhances Efficiency with WCO Audit Program

Sri Lanka Customs Enhances Efficiency with WCO Audit Program

The World Customs Organization (WCO) held a Post Clearance Audit (PCA) workshop in Sri Lanka to enhance the Sri Lankan Customs' PCA capabilities, optimize the trade environment, and increase revenue collection. Through expert guidance and practical exercises, the workshop aimed to help Sri Lankan Customs develop more efficient PCA processes, improve clearance efficiency, enhance corporate compliance awareness, and promote trade development. It focused on building a robust and effective PCA system to ensure accurate revenue collection and streamlined trade procedures.

01/05/2026 Customs Knowledge
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Youtube Shorts Expands into Ecommerce Rivals Tiktok Shopping

Youtube Shorts Expands into Ecommerce Rivals Tiktok Shopping

YouTube Shorts has officially launched shopping features, entering the short video e-commerce arena. Creators can now directly sell products and earn ad revenue through short videos. This move aims to expand YouTube's revenue streams and compete with platforms like TikTok and Meta. For cross-border e-commerce sellers, this presents a new opportunity to effectively drive traffic and boost sales by creating high-quality short video content. This integration allows for seamless purchasing within the YouTube ecosystem, potentially revolutionizing online shopping habits.

12/31/2025 Logistics Industry Insights
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Sierra Leone Boosts Trade with WCO Customs Upgrade

Sierra Leone Boosts Trade with WCO Customs Upgrade

The World Customs Organization (WCO) assessed Sierra Leone Customs' valuation capabilities to support its WTO commitments and enhance trade facilitation and revenue management. This assessment aims to identify areas for improvement and provide targeted capacity building initiatives. By strengthening customs valuation procedures, Sierra Leone can ensure accurate revenue collection, streamline trade processes, and promote a more transparent and efficient trading environment. The WCO's support is crucial for Sierra Leone to effectively implement its WTO obligations and achieve sustainable economic growth through improved trade practices.

01/05/2026 Customs Knowledge
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Challenges Faced by Publicly Listed Port Companies

Challenges Faced by Publicly Listed Port Companies

Multiple listed companies in the port industry have reported poor performance in their semi-annual reports. Rizhao Port experienced a 15.74% year-on-year decline in revenue and a 40% reduction in net profit. Xiamen Port saw a slight revenue drop, but its net profit, after excluding non-recurring gains and losses, plunged by 13.82%. Jinzhou Port is similarly challenged by low coal prices and a sharp decrease in grain turnover. These factors have severely impacted the operations and performance of port companies, raising concerns about the industry's outlook.

07/21/2025 Logistics
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Malawi Boosts Wildlife Trafficking Crackdown with WCO Aid

Malawi Boosts Wildlife Trafficking Crackdown with WCO Aid

The WCO is assisting the Malawi Revenue Authority in enhancing its intelligence capabilities to combat illegal wildlife trade. This support includes providing expert assistance and training to strengthen the implementation of the CITES convention. The initiative aims to build a global enforcement network to effectively address wildlife trafficking. By improving intelligence gathering and analysis, the Malawi Revenue Authority will be better equipped to identify and intercept shipments of illegal wildlife products, contributing to the protection of endangered species and the disruption of criminal networks involved in this illicit trade.

01/05/2026 Customs Knowledge
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Ghana Customs Officials Attend WCO Leadership Workshop

Ghana Customs Officials Attend WCO Leadership Workshop

The WCO collaborated with the Ghana Revenue Authority to conduct a leadership workshop aimed at enhancing customs management capabilities and promoting modernization. This initiative supports the ongoing efforts to strengthen customs operations in Ghana. The World Bank provides funding to support customs capacity building in Africa, contributing to improved trade facilitation and revenue collection. The workshop focused on developing leadership skills among customs officials, enabling them to effectively manage teams and implement modern customs practices. The ultimate goal is to create a more efficient and effective customs administration in Ghana.

12/30/2025 Customs Knowledge
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