advertising roi News

Kwais Global Brand Growth Strategies Face Compliance Hurdles

This article provides an in-depth analysis of the Kwai platform's features, user demographics, and advertising strategies. It also emphasizes the key aspects of compliance in cross-border operations. Aimed at cross-border e-commerce practitioners, this serves as a practical guide for expanding on Kwai, helping brands achieve growth targets on the platform while mitigating potential risks. It covers essential considerations for navigating the Kwai ecosystem and ensuring adherence to relevant regulations for successful international campaigns.

01/21/2026 Logistics Industry Insights

Pinterest Ads Guide Optimizes Visual Marketing Strategies

This article provides an in-depth analysis of Pinterest advertising account setup and management, covering account registration, campaign creation, audience targeting, budget bidding, creative asset production, and data analysis optimization. Through refined operations, businesses can effectively leverage Pinterest's visual marketing advantages to enhance brand awareness and expand sales channels. It details the process of setting up a Pinterest ads account and optimizing campaigns for maximum impact, helping businesses capitalize on Pinterest's unique visual platform for marketing success.

01/21/2026 Logistics Encyclopedia

Ecommerce Firms Prioritize Sustainable Growth Over Trends

Small and medium-sized e-commerce sellers should avoid over-reliance on promotional activities and seasonal products, returning to steady operations. Achieving stable growth and avoiding risks associated with blindly chasing trends requires: meticulous product selection, solidifying the fundamentals, lean advertising, reasonable inventory management, risk early warning systems, diversified channels, data-driven decision-making, and continuous learning. This approach helps to build a sustainable business model less susceptible to market volatility and ensures long-term profitability.

01/26/2026 Logistics Industry Insights

Key Tips for Selecting a Web Design Firm to Boost Exports

Choosing the right foreign trade website building company is crucial for export success. This article details key considerations when selecting a company, focusing on six aspects: professionalism, office location, pricing plans, after-sales service, case studies, and overseas promotion experience. We recommend Shoptop Enterprise Edition package and Google Ads advertising services to help foreign trade companies build a high-conversion overseas marketing presence. By considering these factors, businesses can ensure their website effectively attracts and converts international customers.

01/26/2026 Logistics Encyclopedia

Facebook Gaming Ads See Growth Potential in Brazil

This article proposes three key strategies for promoting games in the Brazilian market: participating in game exhibitions to increase exposure, deeply localizing content to resonate with players, and leveraging collaborative marketing to expand promotional channels. It emphasizes the importance of partnering with a professional Facebook advertising team to develop personalized marketing plans, ultimately helping game developers achieve success in the Brazilian market. This approach focuses on maximizing reach and engagement within the specific nuances of the Brazilian gaming landscape.

01/26/2026 Logistics Industry Insights

Baidus Ernie Bot Enhances AI Marketing with Location Data

ByteDance's AI assistant "Doubao" has launched a product-selling feature, marking the accelerated commercialization of AI large models. Brands should seize this opportunity, focus on GEO (location-based marketing), and leverage AI to precisely reach users, improve conversion rates, and gain a competitive edge in the emerging AI marketing landscape. This integration signifies a significant step towards monetizing AI capabilities and offers brands new avenues for targeted advertising and sales strategies through AI-powered platforms like Doubao.